Facebook Consulting & Strategy
For companies, brands, institutions and people of public interest, Facebook offers extensive opportunities for marketing and staging. However, this is nothing new- in fact, over 140 million companies are active on Facebook. There is no other online platform that offers comparable multi-layered and precise target group selection, along with innovative content and formats that are continuously being developed. These huge advantages are now resulting in Facebook outpacing traditional channels such as TV, radio, and print. Sounds exciting, doesn't it?
However, many companies don’t realize that their growth potential can skyrocket by utilizing strategically tailored social media advertising campaigns. A Facebook campaign is set up in no time at all - and that's it? It would be nice... And this is exactly where advice from a Facebook professional is often needed.
We believe in the connection between people, effective messages and strategic placement. And we play by one important rule- no communication strategy can exist without a well-designed media strategy. For us, the magic of Facebook marketing lies in reaching a precisely defined target group with messages that hit the nail on the head. Increase the awareness of your brand or company via Facebook Ads and increase the number of visitors, sales, and conversions on your website. Attract your target audience to your Facebook page. Promote events, collect leads like other cherries, direct the desired target group to your website, mobile or Facebook application or increase the visitor frequency in your shop. So that content reaches those for whom it is actually relevant. Our hobbyhorse is sophisticated advertising campaigns that place brands in a highly relevant environment and turn users into loyal buyers.
Hutter Consult AG is
Meta Business Partner.
Our crew is
Facebook Blueprint certified.
Facebook Marketing- uh, help please?! Don't worry. We will help you with everything to do with the commercial use of Facebook for companies and provide you with unwavering support in the development and implementation of your Facebook strategy. With us, you’re sure to achieve all of your marketing goals with optimal results. It doesn't matter to us whether you need support in advertising, marketing, PR, HR, customer service or innovation management- we’ve got your back.
The Facebook Page is the heart of all marketing activities on Facebook. It offers companies, brands, institutions, and people of public interest comprehensive marketing and staging solutions. Interested and devoted Facebook users can connect with brands and companies via Facebook Pages or Places and stay regularly updated via the Facebook News Feed. Have you ever wondered how the News Feed algorithm works? Or what is the best way to manage and publish content on my Facebook page? And what should I do if my company has several locations, or is international and multilingual? We’d be more than happy to show you.
Numerous factors can influence the success of a Facebook Page and thus the reaching of relevant target groups; such as constantly changing newsfeed algorithms, the use of social plug-ins, Facebook Ads, Facebook Apps or Open Graph, format optimizations, Facebook Groups, and so on. Therefore, engaging in a lively discussion with the right target group is not always as easy at it seems.
Facebook ads can be highly demanding and call for attention round-the-clock. They require creative design, consistent monitoring and constant optimization to keep user’s interests peaked and to stay target-oriented.
Do you have a lot of creative ideas for the design of your Facebook Ads but lack the right person to implement them? Or maybe you are looking for a concept to present your brand, product or company to your desired target group online? We can even enhance your existing ads in keeping with Facebook best practices (pimp, shine, etc.). We support you in the sustainable use of Facebook Ads to achieve your marketing goals. And help you reach the right target group at the right time with the right message - as full-service support or just as partial support.
Are you already really active on Facebook, and it is becoming more and more tedious to prepare and publish content for the platform? We have some great tools to make working with Facebook easier and more efficient - just ask!
Need a second opinion on your Facebook strategy? We would be happy to conduct an analysis of your current game plan on Facebook, whether it be at strategy level or simply a few tips for campaign improvement on an operational level. No worries - you can count on us based on our professional expertise on Facebook knowledge of over ten years.
The bulletin board is a throwback to the 90s, and the classic intranet seems so 2008- but do you still want a solution to communicate with coworkers in an agile, efficient, and personal way? Then it’s about time you set up your own internal social network/ better known as Workplace by Facebook. With Workplace by Facebook, Facebook provides a powerful and cross-device intranet alternative for any company or organization. The beauty of this system is that you don't have to learn anything new - after all, the interface and usage are just as intuitive as Facebook itself. Separate and safe, mobile-first optimized and has all that and much more of what businesses need. We'll be happy to let you in on the Workplace secrets over a coffee or a phone call.
Join one of our widely known Facebook and Instagram seminars and become a part of our devoted community. Would you rather have us all to yourself? That’s not a problem- we'll come directly to you and pass on our extensive knowledge to you and your team, tailored specifically to your individual needs.
Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.
He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.
Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!
With Helena, we have our third Vorarlberg native in the team, but with the big city experience. She lived in Vienna for eight years, working in various agencies and media houses and completing her master's degree in online media marketing.
Sustainability and mindfulness are very important to her, which is why her master's thesis covers sustainability marketing in social media.
However, the determined vegetarian is back in Vorarlberg, as the air here is a bit fresher after all.
As a dog lover with her «Cookie» and much love for social media, Helena fits perfectly into the HuCo family. She has headphones on all day to listen to music and she is a true team player. Jogging, climbing, après-ski (without skiing) and getting into new things is her thing.
Michaela is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the Hutte Consult crew.
What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook and LinkedIn workshops and seminars.
And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.
Livia was recruited directly from her university lecture room to the Hutter office, well equipped with a wild curly mane and a freshly acquired bachelor's degree. Since then, she supports her customers as a platform expert and deals with the Meta support.
But that's not enough for her, so she's also studying for a master's degree in business informatics at the University of Applied Sciences in Eastern Switzerland.
The digital native spends the rest of her free time cooking, listening to podcasts or exploring virtual reality worlds with her Oculus VR glasses. Offline, Livia is also involved in the Stadtmusik Gossau, where she plays the French horn, and enjoys time with family and friends.
Saskia is a digital native through and through. After her studies in online media management, she has already worked in digital marketing on the agency side and most recently on the company side. Whether it's social media, SEO, or the website, Saskia advises her clients expertly and always up-to-date.
As befits an original Lake Constance child, the German can almost always be found on her own small sailboat in the summer.
She is very musical and plays trumpet and piano in the music club or in her brass band. In winter, she even conducts the jester music. Well then ... «Narri Narro!»
Branding and digital marketing? These are Anne's passions, which she has been able to successfully implement in companies with a focus on jewelry and watches in the luxury segment over the past few years. So it's no coincidence that the Luxembourg native completed her master's degree in International Luxury Management after earning her bachelor's degree in media management with a focus on PR and communications.
From Cologne, to Reims (France) via Milan, Anne finally arrived in beautiful Switzerland and (luckily for us) plans to stay here. Nevertheless, she is always drawn to faraway places where she can really experience nature on her self-planned road trips, like Iceland or British Columbia. At home, she also likes to be in nature. Then with her dog Ellie, who follows her only in Luxembourgian - and no, it is not a fantasy language.
Besides her mother tongue, German, English and French, Anne loves to speak GIF - and this over whole conversations!
Theresa Schatt, Marketing Manager
ZEISS Vision Care
«We are very grateful to have had Hutter as our long-term partner through thick and thin, or rather through all the good and bad in the fast-changing digital world, over the last 6 years. There has never been a situation where they have left us and our worldwide countries hanging - even over the holidays, they are always there for us. If you are looking for a partner consisting of pleasant, pro-active and inspiring experts, a partner who advises you very honestly and transparently on topics ranging from digital marketing strategy, training of the organisation to hands-on daily problem solving, and supports you when things go wrong, you are in the very best hands here.»