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Facebook Consulting & Strategy

For companies, brands, institutions and people of public interest, Facebook offers extensive opportunities for marketing and staging. However, this is nothing new- in fact, over 60 million business pages can be found on Facebook today. There is no other online platform that offers comparable multi-layered and precise target group selection, along with innovative content and formats that are continuously being developed. These huge advantages are now resulting in Facebook outpacing traditional channels such as TV, radio, and print. Sounds exciting, doesn't it?

However, many companies don’t realize that their growth potential can skyrocket by utilizing strategically tailored social media advertising campaigns. A Facebook campaign is set up in no time at all - and that's it? It would be nice... And this is exactly where advice from a Facebook professional is often needed.

We believe in the connection between people, effective messages and strategic placement. And we play by one important rule- no communication strategy can exist without a well-designed media strategy. For us, the magic of Facebook marketing lies in reaching a precisely defined target group with messages that hit the nail on the head. Increase the awareness of your brand or company via Facebook Ads and increase the number of visitors, sales, and conversions on your website. Attract your target audience to your Facebook page. Promote events, collect leads like other cherries, direct the desired target group to your website, mobile or Facebook application or increase the visitor frequency in your shop. So that content reaches those for whom it is actually relevant. Our hobbyhorse is sophisticated advertising campaigns that place brands in a highly relevant environment and turn users into loyal buyers.

Meta Business Partner

Hutter Consult AG is
Meta Business Partner.

Our crew is
Facebook Blueprint certified.

Expertise
Instagram Marketing

Facebook Consulting & Strategy

Facebook Marketing- uh, help please?! Don't worry. We will help you with everything to do with the commercial use of Facebook for companies and provide you with unwavering support in the development and implementation of your Facebook strategy. With us, you’re sure to achieve all of your marketing goals with optimal results. It doesn't matter to us whether you need support in advertising, marketing, PR, HR, customer service or innovation management- we’ve got your back.

FACEBOOK PAGES & LOCATIONS

The Facebook Page is the heart of all marketing activities on Facebook. It offers companies, brands, institutions, and people of public interest comprehensive marketing and staging solutions. Interested and devoted Facebook users can connect with brands and companies via Facebook Pages or Places and stay regularly updated via the Facebook News Feed. Have you ever wondered how the News Feed algorithm works? Or what is the best way to manage and publish content on my Facebook page? And what should I do if my company has several locations, or is international and multilingual? We’d be more than happy to show you.
Numerous factors can influence the success of a Facebook Page and thus the reaching of relevant target groups; such as constantly changing newsfeed algorithms, the use of social plug-ins, Facebook Ads, Facebook Apps or Open Graph, format optimizations, Facebook Groups, and so on. Therefore, engaging in a lively discussion with the right target group is not always as easy at it seems.

Facebook Advertising

Facebook ads can be highly demanding and call for attention round-the-clock. They require creative design, consistent monitoring and constant optimization to keep user’s interests peaked and to stay target-oriented.
Do you have a lot of creative ideas for the design of your Facebook Ads but lack the right person to implement them? Or maybe you are looking for a concept to present your brand, product or company to your desired target group online? We can even enhance your existing ads in keeping with Facebook best practices (pimp, shine, etc.). We support you in the sustainable use of Facebook Ads to achieve your marketing goals. And help you reach the right target group at the right time with the right message - as full-service support or just as partial support.

Facebook Tools

Are you already really active on Facebook, and it is becoming more and more tedious to prepare and publish content for the platform? We have some great tools to make working with Facebook easier and more efficient - just ask!

Facebook Audit / Second Opinion

Need a second opinion on your Facebook strategy? We would be happy to conduct an analysis of your current game plan on Facebook, whether it be at strategy level or simply a few tips for campaign improvement on an operational level. No worries - you can count on us based on our professional expertise on Facebook knowledge of over ten years.

WORKPLACE BY FACEBOOK - MOBILE INTRANET & COLLABORATION

The bulletin board is a throwback to the 90s, and the classic intranet seems so 2008- but do you still want a solution to communicate with coworkers in an agile, efficient, and personal way? Then it’s about time you set up your own internal social network/ better known as Workplace by Facebook. With Workplace by Facebook, Facebook provides a powerful and cross-device intranet alternative for any company or organization. The beauty of this system is that you don't have to learn anything new - after all, the interface and usage are just as intuitive as Facebook itself. Separate and safe, mobile-first optimized and has all that and much more of what businesses need. We'll be happy to let you in on the Workplace secrets over a coffee or a phone call.

Seminars & Workshops

Join one of our widely known Facebook and Instagram seminars and become a part of our devoted community. Would you rather have us all to yourself? That’s not a problem- we'll come directly to you and pass on our extensive knowledge to you and your team, tailored specifically to your individual needs.

Facebook & Instagram Ads Seminar
In-House Seminars
Individual Workshops
Lectures

 


Point of Contact

Facebook Marketing
Florian Muff
CFO / Head of Advertising / Partner MYTY Group
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Florian Muff
CFO / Head of Advertising / Partner MYTY Group

Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

florian[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 08 (direct)
Mobile +41 78 674 60 66
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Helena Mühlburger
Consultant
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Helena Mühlburger
Consultant

With Helena, we have our third Vorarlberg native in the team, but with the big city experience. She lived in Vienna for eight years, working in various agencies and media houses and completing her master's degree in online media marketing.
Sustainability and mindfulness are very important to her, which is why her master's thesis covers sustainability marketing in social media.
However, the determined vegetarian is back in Vorarlberg, as the air here is a bit fresher after all.
As a dog lover with her «Cookie» and much love for social media, Helena fits perfectly into the HuCo family. She has headphones on all day to listen to music and she is a true team player. Jogging, climbing, après-ski (without skiing) and getting into new things is her thing. 

helena[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 34 (direct)
Mobile +43 664 543 09 03
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Michaela Gahbauer
Senior Consultant
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Michaela Gahbauer
Senior Consultant

Michaela is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the Hutte Consult crew.

What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook and LinkedIn workshops and seminars.

And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.

michaela[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 15 (direct)
Mobile +41 79 732 71 00
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Lena Eberhardt
Consultant
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Lena Eberhardt
Consultant

Lena from a village near Villingen-Schwenningen in the Black Forest, where there are more cows than inhabitants, moved to study sociology in the beautiful Constance on lake Bodensee. She has a Bachelor of Arts in her pocket and supports clients at Hutter Consult in various advertising topics - but is our #PinterestQueen.

Lena is a total dog lover, has written a bachelor thesis about «tattoos as a staging symbol» and prefers to go on a hiking holiday in South Tyrol with bacon, shake bread and beer.

lena@hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 14 (direct)
Mobile +41 78 410 42 57
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Shadya Rohner
Consultant
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Shadya Rohner
Consultant

Shadya started at Wander AG after completing her bachelor's degree with a focus on strategy and marketing. Therefore, it's no surprise that one of her vices include chocolate. But the ones who have to pay for it are her cats: Ragusa and Giotto.
Born in Fribourg, she is a complete travel maniac. She loves travelling more than anything. She is particularly attracted to warm countries, such as her absolute dream country Australia or Ibiza at least once a year. It also goes hand in hand that photography is her absolute passion, and she can even develop film rolls in the darkroom in the traditional way.
The gin lover fits in perfectly with the HuCo family, because her "guilty pleasures" are Red Bull sugar free and Coke Zero. Because what's never missing from the fridge at Headquarters are her two favourite drinks

shadya[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 25 (direct)
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Dorian Kostanjsek
Senior Consultant
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Dorian Kostanjsek
Senior Consultant

Dorian Kostanjsek is graduated in business informatics and audio engineering and now a part of the platform as well as the ads team as both consultant and advertising specialist because of his ultra-exciting knowledge in IT and audio engineering. He also makes sure that the Hutter Consult internal IT structure works like Swiss clockwork.

And in case you want to get into the music business, Dorian also offers 11 years of event and music experience and has tried his hand in the music business from song production to club operations in the past.

Privately Dorian lives for sports and music. And because his name is so complicated, he has made a virtue out of necessity and collects misspellings of his surname.

dorian[at]hutter-consult.com
Phone+41 52 508 70 10 (central)
Phone +41 52 508 70 17 (direct)
Mobile +41 78 793 36 87
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Livia Mosberger
Consultant
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Livia Mosberger
Consultant

Livia was recruited directly from her university lecture room to the Hutter office, where she is now part of our most attractive platform team, well equipped with a wild curly mane and a freshly acquired bachelor's degree.

Hutter Consult now holds the first position in Livia's curriculum vitae after a commercial apprenticeship with the St. Gallen Farmers' Association, studies at the Graubünden University of Applied Sciences and various internships. Yessss.

Livia is a typical digital native who is usually always on. Funny that she still knows television - she only uses it to watch the Simpsons. And if there is still a little time left for offline time, then Livia likes to play the French horn at Stadtmusik Gossau.

livia[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 16 (direct)
Mobile +41 79 929 32 90
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Margo Nichol Steiner
Consultant / Motion Design
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Margo Nichol Steiner
Consultant / Motion Design

From Charlotte, North Carolina (USA) to tranquil St. Gallen in Switzerland - the Hutter Consult crew really does come from all four corners of the world. We may present this gorgeous being gifted with a melodious name: Margo Nichol Steiner. She has been living in Switzerland since 2017. Margo is a Consultant Digital Marketing and, with that, part of our very attractive team of consultants. With a Bachelor degree in Marketing, a good amount of start-up experience, graphic and handlettering skills which she had taught herself and a winning, unstoppable smile (kinda creepy, but nooot), there was no way to get around her. 

In Margo's spare time, she either binge-watches Friends, loves to bake – picture her rolling out the dough to the sounds of fancy jazz music – or cuddles obsessively her mates Winston and Theodore (yeah, just cats!).

margo[at]hutter-consult.com
Phone +41 52 508 70 10 (Centrale)
Phone +41 52 508 70 19 (Direct)
Mobil +41 79839 55 44
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Tanja Nägele
Consultant
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Tanja Nägele
Consultant

Tanja Nägele, an Eastern Switzerland native, is part of our Platform Team working under “Pater Familia” Stefano Lungaretti as well as our Ads Team, headed by Florian Muff.

After taking a few minor detours at both Schweizerische Südostbahn AG and St. Gallen-Bodensee Tourismus, she finally made her way to Hutter Consult AG in March of 2021 after her second attempt. This had nothing to do with the quality of her work and her creativity- rather, she didn’t lose sight of her goal since her first encounter with Hutter Consult in 2019. To us that is very admirable, and we believe that loyalty should be rewarded.

In her private life, Tanja is a self-confessed "bratwurst-in-the-woods" fan, loves action in the mountains, and when she's not chasing her dogs or staring at TikTok for hours, she likes to travel to Tokyo to pay her sister a visit.

tanja[at]hutter-consult.com
Phone +41 52 508 70 10 (Central)
Phone +41 52 508 70 33 (direct)
Mobile +41 79 760 19 79
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Anne Steffen
Senior Consultant
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Anne Steffen
Senior Consultant

Branding and digital marketing? These are Anne's passions, which she has been able to successfully implement in companies with a focus on jewelry and watches in the luxury segment over the past few years. So it's no coincidence that the Luxembourg native completed her master's degree in International Luxury Management after earning her bachelor's degree in media management with a focus on PR and communications. 

From Cologne, to Reims (France) via Milan, Anne finally arrived in beautiful Switzerland and (luckily for us) plans to stay here. Nevertheless, she is always drawn to faraway places where she can really experience nature on her self-planned road trips, like Iceland or British Columbia. At home, she also likes to be in nature. Then with her dog Ellie, who follows her only in Luxembourgian - and no, it is not a fantasy language.
Besides her mother tongue, German, English and French, Anne loves to speak GIF - and this over whole conversations!

anne[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 13 (direct)
Mobile +41 78 644 50 45
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Theresa Schatt, Marketing Manager
ZEISS Vision Care

«I got to know Hutter Consult at a workshop: directly 100% convinced with knowledge and relentless honesty. The Hutter team has been our reliable consultant partner for all global social media topics for 2 years. The team does not only advise us on performance, it is also our permanent partner for all global adhoc topics, internal change management and is an important partner in cooperation with creative agencies. The close relationship that Hutter maintains with all platforms also helps us to try out and test new formats time and time again. So we can be sure not to miss any meaningful trend. And the best thing is: the good cooperation continues even after 2 years without a drop in performance. Hutter Consult has never left us out in the rain, never shied away from any topic and has always been honest with us when there has been an urgent need to change things internally or externally.»