Facebook Applications, API & Open Graph
Your Facebook page is up and running and you would like to take interaction rates, website traffic and more to the next level? With the help of applications, API programming and Open Graph, you can extend the functionality of your Facebook Page and your website or mobile application to your target group and with this, provide additional brand awareness and interaction.
Anyone who believes Facebook is nothing else but timeline posts and annoying advertisements has clearly missed a very special aspect in the social cosmos. When it comes to social design applications, Facebook developers have not been lazing around and hence created additional page functionalities for interaction, customer loyalty and increased conversion with the use of applications, Open Graph and API programming.
Facebook offers various API connectivity options for different goals and applications and allows the creation of experiences related to Artificial Intelligence (AI), Augmented Reality (AR) and Virtual Reality (VR). In addition, you can use social integrations to extend the functionality of your website and extend it to Facebook, too.
If this sounds like something you definitely need, we are happy to support you in the development of your strategy, planning and implementation of future-oriented and successful Facebook applications.
Engage your target group in a lasting connection and a stimulating dialogue with the help of exciting raffles or competitions, launch promotions that offer your customers special offers and discounts, entertain your community with gamification content that contributes to your branding in a playful and positive way.
APIs can be used for a variety of applications and goals. Facebook offers programming interfaces for canvas, pages, marketing, the Facebook Business SDK and the Places Graph.
Open Graph is a great help in order to generate more traffic and better conversion for your website or shop via Facebook.
How does it work? Open Graph enables the integration of social media components into traditional websites and their interaction with Facebook with the help of apps. On websites, social plugins can be used to integrate like buttons or Facebook comment fields. Website visitors can then easily share products and services to spread your offer via their Facebook profile. Offers can be commented on, content can be easily shared and advertised with just a few simple clicks.
Charlotte Kienzle, Head of Social Media
«I particularly appreciate the proactive exchange with the HuCo team and the comprehensive expertise in Facebook, Instagram and LinkedIn: Both the area of social media marketing and on specific questions about the platforms. I consider it extremely valuable that one can say openly "we do not recommend that because ..." and that is why we are able to get the maximum out of campaigns.»