The term "Online marketing" traditionally includes all marketing activities that are carried out online. This can at times be quite overwhelming, given the rapid development of digital products, activities and, with this, the ever changing customer behaviour. However, a clear advantage in comparison to traditional marketing measures is the measurability of the advertising effect.
Thanks to the evolving smartphone technology, the importance of mobile phones has steadily increased over recent years. Digital touchpoints between customers and brands or companies have become unavoidable and take place at any time and anywhere. This is one reason why new disciplines within online marketing have evolved over a short period of time.
Let's have a chat. On many exciting topics such as online marketing management within your organization, such as direct marketing, display advertising, search engine marketing, email marketing, affiliate marketing, content and social media marketing.
We would like to be your sparring partner in online marketing and work together with a great network of specialists for further implementation.
Raphael Wermuth, Head of Digital Communications
Barry Callebaut Group