Pinterest- the platform for you to find and collect inspiration for everything in life- was founded in the USA in 2010. Today, in 2022, Pinterest has grown to 433 million users worldwide. In Germany alone, up to 16 million people use Pinterest. In Switzerland and Austria 1 million - therefore in the German speaking area 18 million people (as of Q1 2022). These statistics show a huge growth potential that should not be overlooked in terms of digital marketing.
Alongside Instagram, Pinterest is one of the most successful platforms for visual communication. The combination of interest and keyword targeting plays an especially important role her- Pinterest users (also known as Pinners) are able to discover products, brands and companies within their home feed or when searching for specific keywords. This is an interesting factor that sets Pinterest apart- it not only arouses new needs, but also appeases existing ones.
Unfortunately, many companies are unaware that their potential target group exists on Pinterest. In fact, this «image search engine»- as Pinterest has been known to be called- is no longer used mainly by women, but also by men. This means that many companies may miss out on many potential buyers in their marketing strategy by not utilizing this platform. What is also very interesting is that most Pinners do not even notice when they are displayed an advertisement versus an organic Pin. This opens the door to many exciting possibilities, and that’s why we think it’s time you jumped on this bandwagon! Today, already more than 80 % of all pins are created by companies and brands for the Pinterest community. Will you also be one of them?
Setting up a quick-and-dirty advertising campaign on Pinterest sounds tempting, but it is definitely not the right way to strategically pursue your goals. How is a campaign even set up? What targeting options are there? Is Pinterest marketing suitable for multiple funnels? And what about tracking? There are so many questions when it comes to Pinterest advertising, but no worries- we have the answers.
Does Pinterest marketing belong in your social media strategy - yes or no? Pins have established themselves as effective drivers of traffic, and they offer new opportunities to expand the shopping experience for Pinners. Therefore, our answer will always be a resounding yes! From working directly on many Pinterest campaigns as well as an in-depth knowledge of the Platform, our Pinterest know-how runs deep, and we would be happy to help you develop your marketing strategy
Rich Pins, Promoted Pins, Collection Pins, Shopping Ads- Pinterest now offers extensive possibilities for advertising. Especially for companies in the e-commerce sector, for which Pinterest offers many opportunities for product advertising such as product groups and a data feed. Users can also be retargeted on this platform through the use of dynamic retargeting. We can offer you help with exploring and utilizing Pinterest Ads to achieve your marketing goals.
We are happy to share our experiences with you. If you have already taken a few steps in Pinterest marketing, but the successes leave a lot to be desired, then you are in the right place. We will be happy to check your strategy, how you have set up the campaigns in the campaign manager and whether everything has been set up correctly.
Lena from a village near Villingen-Schwenningen in the Black Forest, where there are more cows than inhabitants, moved to study sociology in the beautiful Constance on lake Bodensee. She has a Bachelor of Arts in her pocket and supports clients at Hutter Consult in various advertising topics - but is our #PinterestQueen.
Lena is a total dog lover, has written a bachelor thesis about «tattoos as a staging symbol» and prefers to go on a hiking holiday in South Tyrol with bacon, shake bread and beer.
From Charlotte, North Carolina (USA) to tranquil St. Gallen in Switzerland - the Hutter Consult crew really does come from all four corners of the world. We may present this gorgeous being gifted with a melodious name: Margo Nichol Steiner. She has been living in Switzerland since 2017. Margo is a Consultant Digital Marketing and, with that, part of our very attractive team of consultants. With a Bachelor degree in Marketing, a good amount of start-up experience, graphic and handlettering skills which she had taught herself and a winning, unstoppable smile (kinda creepy, but nooot), there was no way to get around her.
In Margo's spare time, she either binge-watches Friends, loves to bake – picture her rolling out the dough to the sounds of fancy jazz music – or cuddles obsessively her mates Winston and Theodore (yeah, just cats!).
Dominic Walser, Social Media Manager, Communication Defence Swiss Armed Forces
VBS, Swiss Armed Forces
«Communication on social media platforms is becoming increasingly important for companies. New platforms are constantly appearing, others are disappearing. We also have to evolve every day. Hutter Consult AG supports the VBS (Swiss Army) in the management of over 200 social media accounts. We greatly appreciate the professional, uncomplicated and competent support provided by Hutter Consult AG. Many thanks to the entire Team of Hutter Consult AG!»