Does Pinterest belong in the social media strategy - yes or no? That has always been the question since 2010. Despite a podium in the ranking of the most popular social media platforms in German-speaking countries, Pinterest was neglected or even completely underestimated by many companies in the first years of its existence. In spring 2019 it suddenly boomed: Pinterest rolled out its advertising, tracking and shopping options. This makes the "Discovery Channel" a possible sales channel. With 322 million users worldwide (as of Q3 2019), this was also high time.
Imagine: one of the most popular social media platforms with an enormous, existing reach and a high half-life of the content is enriched with new advertising formats, which are not only constantly and consistently expanded and improved, but also consider the touchpoints of the purchases and customer decision-making processes. This is linked with extensive targeting and tracking options - increasing traffic, conversions and increasing sales figures are almost certain.
Buyable Pins, Rich Pins, Promoted Pins, Shopping Options, Visual Search Recognition - Pinterest now offers a wide range of uses for advertising. One of the biggest advantages that Pinterest brings is an existing, loyal community. Where other social networks invest large budgets in campaigns to arouse "needs" among potential customers and ultimately convert them to conversions, concrete needs already exist on Pinterest. "Pinners" are explorers, always looking for inspiration and products that offer solutions for individual problems. When it is given the opportunity to purchase the products directly, Pinterest integrates decisively into the purchase decision process of potential customers.
We help you try out, explore, and deploy Pinterest Ads to achieve your marketing goals.
We start off with a tailor-made Pinterest ad strategy: here we take your requirements, goals and budgets into account and determine what is important - everything from simple advertisements to fully automated and well thought-out ads campaigns.
This is where the magic happens:
We configure and create the Pinterest Ad campaigns for you and continuously monitor and optimize them for the best possible achievement of your advertising goals:
Of course, we will also record success and our learnings. At the end of the campaign, we will create a detailed and understandable report regarding campaigns that have been carried out.
Rahel Kühne, Leiterin Social Media/Online Campaigning