Pinterest Consulting & Strategy
Pinterest, the discovery platform for all your personal needs and ideas, was founded in 2010 in the USA. Today, 2019, Pinterest made it to 322 million users worldwide. In Germany, up to 7 million people use Pinterest and have pinned over 4 million ideas, content, solutions every month. A potential that is not to be scoffed at in the area of own digital marketing.
Along with Instagram, Pinterest is one of the most successful platforms for visual communication. Whether it is a virtual pin board, bookmarking tool, discovery catalog for ideas and inspiration, Pinterest works in a future-oriented way and with its content represents a future need or the fulfillment of it. Pinterest users need brands that offer them solutions on how ideas can be turned into reality.
Pins are important traffic drivers and shine with a high half-life. Content on Pinterest is therefore much more durable than on the usual social media channels, good and elaborate content does not simply fizzle out in the face of an algorithm.
Pinterest rolled out the advertisements in March 2019 and has consistently expanded its range of offers since then. As a result, the "Discovery Channel" is developing into a serious marketing tool that can now pay for specific conversion targets due to its new shopping and tracking capabilities. Additional keyword targeting options combine search with social, i.e. Pinterest not only awakens needs, but also covers existing ones.
We think: an exciting platform that has so far been neglected and is definitely getting our full attention.
Our extensive dealings with Pinterest has given us unique insights and are happy to help you develop your Pinterest marketing strategy.
Raphael Wermuth, Head of Digital Communications
Barry Callebaut Group