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Pinterest Consulting & Strategy

Pinterest, the discovery platform for all your personal needs and ideas, was founded in 2010 in the USA. Today, 2019, Pinterest made it to 322 million users worldwide. In Germany, up to 7 million people use Pinterest and have pinned over 4 million ideas, content, solutions every month. A potential that is not to be scoffed at in the area of ​​own digital marketing.

Along with Instagram, Pinterest is one of the most successful platforms for visual communication. Whether it is a virtual pin board, bookmarking tool, discovery catalog for ideas and inspiration, Pinterest works in a future-oriented way and with its content represents a future need or the fulfillment of it. Pinterest users need brands that offer them solutions on how ideas can be turned into reality.

Pins are important traffic drivers and shine with a high half-life. Content on Pinterest is therefore much more durable than on the usual social media channels, good and elaborate content does not simply fizzle out in the face of an algorithm.

Pinterest rolled out the advertisements in March 2019 and has consistently expanded its range of offers since then. As a result, the "Discovery Channel" is developing into a serious marketing tool that can now pay for specific conversion targets due to its new shopping and tracking capabilities. Additional keyword targeting options combine search with social, i.e. Pinterest not only awakens needs, but also covers existing ones.

We think: an exciting platform that has so far been neglected and is definitely getting our full attention.

Our extensive dealings with Pinterest has given us unique insights and are happy to help you develop your Pinterest marketing strategy.

OUR TOPICS:

PINTEREST COMPANY PROFILE

Company profile, featured pins, shop tabs, video integration, evreything about ads and yes, there are also verifications.

CONSULTING & STRATEGY

We all know: content is the queen. How do I get new visitors to my website with the help of Pinterest? What content and topics are strategically useful for Pinterest? How can I use Pinterest for my e-commerce activities? Are there any exciting Pinterest tools? How does it even work?

 

ADVERTISING

No content strategy without the right media strategy! We will axplain everything to you regarding buyable pins, promoted pins, rich pins, shopping, targeting and tracking options.

WEBSITES INTEGRATION

The content of your website is so awsome that it should be on Pinterest. We make sure that you at least integrated the pin button on your website. Advanced users get the Pinterest tag for refined conversion tracking.

SEMINARS & WORKSHOPS

If required, we also offer seminars and workshops about Pinterest marketing. Tailored to your interests and needs. Just let us know!

I'll have it all, please.

get in touch

Walter Strässle, CEO
Griesser Group

«With the competent support of Hutter Consult we have entered the wide world of search engine and social media marketing. Together we have found a way to optimally use Google and Facebook for our needs in our market in Switzerland - and to do so in a young, dynamic and friendly way.»