Search Engine Marketing
Search engine advertising (SEA) is one of the two most important aspects of online marketing, along with search engine optimization (SEO).
To make sure that finding your website is not like looking for a needle in a haystack, the right keywords need to be used at the right point in time. In search engine marketing, it is often said that the devil is in the details.
A Google Ads or Microsoft Ads (formerly Bing ads) campaign can be set up quickly, but the dangers and pitfalls of SEA lie in the details. In these campaigns, less is more, and it is important to follow the rule of quality over quantity. Do you want to increase your search engine rankings within the relevant target groups? Then we'd be happy to help you develop and implement an SEA campaign- and all you have to do is give us a ring.
Google Ads Marketing is a highly complex subject that generates more costs than sales if used incorrectly. However, it is also a way to lead qualified visitors to your website with proper search engine advertising as well as via organic positions within the search engines (through search engine optimization).
We can give advice on the use of Google Ads and develop search engine marketing strategies together in order to achieve your company's goals. By using Google Ads conversion tracking and Google Analytics, we can determine exactly which campaigns, target groups, ad text and keywords are profitable. With Google Ads, you have the opportunity to place click-optimized ads within the search advertising network based on certain keywords. This can increase the number of visitors and other factors on your website, online shop, or blog. It is also possible to place ads (text or image) yourself within the Google Display Network and thus reach almost 90 % of all internet users. Through a constant analysis and optimization of your Google Ads campaigns based on defined goals of your website, your marketing budget can be used optimally with this type of online marketing.
Do you want to run professional search engine advertising and Google Ads? Hutter Consult AG is one of the few Swiss agencies with the status «Certified Google Ads Premium Partner» as well as an «Accredited Professional Company» for Microsoft Ads (formerly Bing). Therefore, you can guarantee that we are the right people for the job and the perfect partner for search engine marketing!
Hutter Consult AG is
Google Partner (Premium)
and Microsoft Advertising Partner.
You want a concept for targeted advertising within search engines? Maybe advertising via Google or within the Google Display Network? No problem! Then a round of SEA consulting works perfectly for you. We can help you with the necessary keyword research, target group determination, device and location-dependent campaigns, landing pages, Google Ads, remarketing and conversion tracking- all while fitting everything into a profitable concept.
Is search engine advertising or SEA already a fixed component of your marketing activities, but you are unsure if you have reached your full potential? Or maybe it’s not performing well, and you can’t figure out why? We will analyze your existing Google Ads campaign for keywords, budget use, benchmarking and performance.
We support you using Google Ads to achieve your business goals. Based on Google Analytics Conversion Tracking and Google Analytics, we will determine exactly which campaigns, target groups, texts and keywords are relevant for your search engine advertising, that your Google marketing becomes a complete success with continuous optimisation.
Shop til you drop is the motto for your customers with Google Shopping - a discipline of its own in search engine marketing. Sell your products to the buyers who are interesting, relevant and loyal to your brand and your products.
We will continuously optimize your Google Ads campaigns so that you achieve the best possible return on investment. The implementation of conversion tracking as well as the constant adjustment of keywords, ad groups, and bids are all part of the successful implementation of search engine advertising. Let us do this for you and if you’re willing, show you even more!
Display, Overlay, Midroll, TrueView Instream Ads, Bumper Ads and Discovery Ads- the world's leading video platform offers advertising formats that work hand-in-hand with your advertising on Google. We will unify these two channels to make sure you are visible to customers on both platforms.
If you don't use Google, that means you're on Bing. Therefore, as a certified partner of Microsoft Advertising- which enables advertisements on Bing- we can round off your portfolio and ensure that you are visible on all the important search engine platforms.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.
He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.
Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!
Dominik lives digital marketing through and through. The Vorarlberg native originally comes from the field of needs research, but quickly found his calling in digital marketing. Dominik feels at home in the topics of online advertising and the tracking world and proved this in his master's degree in Digital Marketing & Analytics.
Dominik loves the speed rush! No amusement park is left out on his travels. Does this need of thrill comes from his 12 years of competitive karate? Nowadays, he takes it more quietly and helps only with the tournament organization.
«Laaast year I gave you my heart ...» and many other Christmas songs Dominik whistles the whole year and drives both himself and the team almost crazy. So we are looking forward to «silent night» again.
Lena from a village near Villingen-Schwenningen in the Black Forest, where there are more cows than inhabitants, moved to study sociology in the beautiful Constance on lake Bodensee. She proudly holds the title of Bachelor of Arts and delights Hutter Consult AG as a consultant.
During her studies, Lena was able to gain experience in event and project management, and was able to work as a social media manager in a start-up company.
Lena is a total dog lover, has written a bachelor thesis about «tattoos as a staging symbol» and prefers to go on a hiking holiday in South Tyrol with bacon, shake bread and beer.
May we introduce: Elmar. A rare but real "Konstanzer" and "Badener" has been wandering the online marketing world since 1997, both on the client and agency side. Rating: valuable, since his main focus can be found in the world of Search Engines.
The fast food, coffee and BBQ junkie completes his healthy lifestyle with diving, hiking and extensive Mario Kart sessions. Without actually having the time for it. Elmar usually carries the sun in his heart, the heart on his tongue, and his sons in a bicycle trailer.
Christoph Walter, Managing Director
«Hutter Consult AG has been advising us for several years on strategic and operational aspects of all online marketing measures, in particular Facebook/Instagram and Google Ads. We appreciate the professional and uncomplicated cooperation very much. Thanks to the cooperation, the turnover could be increased noticeably over several years!»