Search Engine Advertising (SEA)

Search engine advertising (SEA) is considered one of the two most important instruments of online marketing alongside search engine optimization (SEO). The right keywords are needed at the exact right time so that finding your website online doesn't become a search for the needle in the haystack.

A Google Ads or Bing Ads campaign is quickly set up, but the dangers and pitfalls of the SEA are to be found in the details. Less is more, quality scores above quantity. Would you like to increase your ranking and play at the top? Then we will be happy to help you with the development and implementation of a SEA campaign and all you have to do for that is to give us a call.

This is what we can help you with:

Consulting & Strategy

You are looking for a concept for targeted search engine advertising? Specifically advertising within the Google Display Network? No problem! We help you with the necessary keyword research, target group identification, device- and location-dependent campaigns, landing pages, Google Ads, remarketing and conversion tracking and pour everything into a chic concept for you.


We continuously optimize your Google Ads campaigns so that you achieve the best possible return on investment. The implementation of conversion tracking, the constant adjustment of keywords, ad groups and bids are all part of a successful implementation of search engine advertising. We are happy to do this for you and are excited to show you even more!


SEA is already an established component of your marketing activities, but you are not entirely sure whether you have utilized your entire potential? Or somehow it doesn't work too well and you can't get to the bottom of what could be the reason? We will look into your existing Google Ads campaign on keywords, budget, benchmarking and performance.

Google Shopping

"Shop til you drop" will be the motto for your customers who are making use of Google Shopping. Sell your products to the buyers who are interesting, relevant and loyal for your brand and your products.

YouTube Ads

Display, Overlay, Midroll, TrueView Instream Ads, Bumper Ads and Discovery Ads - the world's leading video portal offers advertising formats that go along with your activities on Google. We will help streamline your activities!

Google Ads

We advise you on the use of Google ads in order for you to achieve your business goals. Based on Google Analytics Conversion Tracking and Google Analytics we can determine exactly which campaigns, target groups, texts and keywords are relevant for an ideal outcome in alignment with your business goals.


Bing Ads

If you don't google, you're usually on Bing. Hence, as a certified partner of Bing, we will also ensure that you will shop up in search results over here.

We are partners!

Tell me more.

get in touch

Theresa Conrad, Marketing Manager
ZEISS Vision Care

«I got to know Hutter Consult at a workshop: directly 100% convinced with knowledge and relentless honesty. The Hutter team has been our reliable consultant partner for all global social media topics for 2 years. The team does not only advise us on performance, it is also our permanent partner for all global adhoc topics, internal change management and is an important partner in cooperation with creative agencies. The close relationship that Hutter maintains with all platforms also helps us to try out and test new formats time and time again. So we can be sure not to miss any meaningful trend. And the best thing is: the good cooperation continues even after 2 years without a drop in performance. Never before has Hutter Consult left us out in the rain, never before have they been too disgraced for a topic and never before have they honestly told us when it is urgent time to change things internally or externally. We at ZEISS Vision Care are therefore incredibly grateful to have such a strong partner at our side who will continue to strengthen and advance us in the future.»