Social Media Consulting & Strategy
For over ten years social media have been an essential part of our daily lives. Networks such as Facebook, Instagram and Co. inform, entertain, educate, shape and communicate users' opinions. It does not matter where users roam around, sit or stand. Social media offers companies new possibilities for presentation and self-promotion.
In many aspects social media are the first significant point of contact between target groups and brands or companies. If you want to be recognized today and build long-term relationships with your customers, now is the time to stop avoiding social media. Because what belongs together will simply come together on these platforms. Your content reaches those who are to be reached. In a daily-based dialogue with companies, users play a decisive role in the reputation and design of the external image of a brand and its products. Communities are involved, wanted, included.
If you would like to communicate successfully on the social web today, you have to master the new communication rules and know what really offers added value to your target group so that web content can again be distributed by users in their own network.
You are certainly already online with your company in social media. However, we will be happy to help you and take a look at how you are doing on Twitter, LinkedIn, YouTube and Co. and where you can optimize activities.
Contrary to many other opinions, Twitter is still being used for tweeting around town. Since the end of 2017 tweets are not limited to 140 characters any longer, but to an expansive 280 characters. So there is enough space to send your granny some greetings, too. Or to think up a proper strategy.
Anyone who wants to be internationally recognized and play big in business belongs here. Ideally with a company page and with some smaller and bigger advertising efforts.
13 million members in the DACH region, 9.41 million unique users and numerous opportunities to position yourself as a company in an exciting business environment. Welcome to XING.
Not your typical social network - because here we don't really engage in forever discussions, images will cheekily be pinned from one board to the other. Because Pinterest is like a big photo book that inspires, activates and offers an enormous potential for website traffic. And what else? Anything that has been pinned once won't be forgotten just like that. Pins have a much longer half-life than organic Facebook posts, which once seen, disappear from the screen relatively quickly.
Moving images for the win! The world's largest video platform, with its reach and advertising opportunities, can no longer be left of any social media strategy thanks to its connection to Google. We'll be happy to show you what's important here.
TikTok offers great reach amidst entertaining, bizarre, creative and trendy videos with a mainly very young target group. No matter if branding or performance goals – with TikTok young people can be reached immediately, daily and even several times.
Raphael Wermuth, Head of Digital Communications
Barry Callebaut Group