Social Media Listening & Monitoring
Listen up! Because if you are able to listen, you have already won half of the game. If you want to do successful social media marketing, you should prick up your ears on three things: not only what your own community is talking about, but also what content and industry trends are currently at the forefront and what the competition is all chatty about.
Social listening literally means listening to and evaluating what is said via social media on a topic, a brand, a person or a company. This includes mentions of one's own company on Twitter, observing trend topics and competitors, as well as which content is currently particularly popular on Google, Instagram and Facebook. The information is evaluated and translated into concrete measures or a reasonable strategy. Social Listening identifies behaviour patterns, observes mood and draws conclusions from the context of the corresponding conversations.
Social media monitoring, on the other hand, collects data and mentions about your company, your brand, your industry - primarily from conversations with your own target group.
Or as the colleagues from MarketingProfs say: "Monitoring sees trees, listening the entire forest".
Hear and feel your industry. And we will help you make a strategy for it.
Raphael Wermuth, Head of Digital Communications
Barry Callebaut Group