TikTok is the new star of the show when it comes to social networks. For the first time, a non-American social network has managed to captivate over one billion people. Created in China, TikTok is the most downloaded app in the last years and has managed to break the one billion user barrier faster than any other social network.
As of November 2019, the short video platform TikTok has more than 1 billion active users from all over the world, over 800 million of whom are active daily and on the hunt for #inspiration, #entertainment and #fun. TikTok is the first native video app that is 100 % video and only stories. Companies are overwhelmed by the speed and therefore hardly present yet. The first larger brands are slowly approaching the TikTok ecosystem. That TikTok, with its very young and trendy target group, will become an attractive and huge advertising channel should be clear to anyone who recognises the dynamics of the social media platform. It also makes sense to reach tomorrow's purchasing power today in their familiar environment with formats that fascinate and animate them.
15-second videos, live videos, duets, reactions, ubiquitous music and phenomenal AR effects and a video editor that allows for easy editing but also special effects are the core elements of TikTok's fascination. TikTok is special because it has its own dynamic and differs enormously from Facebook, Instagram and other social media platforms.
Do you only understand terms like #hashtagchallenges, brand takeover, in-feed videos, top view, branded lenses or custom influencers? Don't worry, because we understand the terms and can orchestrate them for you. Thanks to personal, daily involvement and experience and direct contacts to TikTok, we can use effective and efficient forms of advertising on TikTok for you and your goals and ensure a really cool positioning of your brand and your company with your target group. Or maybe we can develop your own TikTok #branddance together?
We will show you how to use the enormous potential of mobile users to attract users for your mobile app and lead them to the iTunes or Google Play Store in a targeted way and without wastage.
TikTok is also ideal for employer branding. Use the platform to introduce apprenticeships and job profiles. Stage interesting jobs and recruit where the young generation has fun, exchanges ideas and is creatively active - on TikTok. The time is ripe!
We will help you with all things TikTok advertising for business, from concrete support in the development and implementation of a TikTok strategy to effective and compelling content creation. A strong and sensible presence on TikTok will ensure that you generate nothing but enthusiasm within your ideal target groups and stay on track with your marketing goals.
With TikTok, we can easily and cost-effectively target the elusive “Generation Z”- a target group that Facebook can’t reach and for which Instagram isn’t creative enough. We’ll help you to optimally integrate TikTok into your current marketing strategy.
We show you suitable tools for creating, placing and analyzing your content.
Are you already a TikToker but not sure if you are on the right track? We are the ultimate TikTok professionals and would be happy to analyze your current strategy and content.
Have you already discovered TikTok for yourself or would you like to dip your toe in the water? In our workshop, we will show you the best practical strategies for being active on TikTok. Advertising on TikTok is not yet possible for everyone, so be one of the first to successfully integrate it into your business strategy.
We live, breath, and sleep TikTok - that's why you'll find the perfect speaker for your event with us. Our TikTok experts will present their know-how either in-person or virtually via presentations, lectures, panel discussions or other formats, based on what works best for you.
Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.
He laid the foundation for Hutter Consult AG with the blog www.thomashutter.com, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.
In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.
If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.
Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...
Livia was recruited directly from her university lecture room to the Hutter office, where she is now part of our most attractive platform team, well equipped with a wild curly mane and a freshly acquired bachelor's degree.
Hutter Consult now holds the first position in Livia's curriculum vitae after a commercial apprenticeship with the St. Gallen Farmers' Association, studies at the Graubünden University of Applied Sciences and various internships. Yessss.
Livia is a typical digital native who is usually always on. Funny that she still knows television - she only uses it to watch the Simpsons. And if there is still a little time left for offline time, then Livia likes to play the French horn at Stadtmusik Gossau.
Corinne Marti, Digital Marketing Manager
«Wander AG and its brands have for years relied on the competent and flexible support of Hutter Consult. Whether for small or large campaigns, account setup or as support for the constant changes in the social media environment, you can always rely on the Hutter team. Their extensive specialist knowledge and their uncomplicated, flexible and friendly manner consistently generate great added value for Wander AG and its brands.»