Switching to Google Analytics 4

  • Do you work in reporting with annual comparisons?  
  • Are you responsible for cross-platform reporting to track the success of campaigns?  
  • Do you do this year after year using Google Analytics?  

You've come to the right place. We are here to help you. Our experts from the advertising team will look at your Facebook and Instagram campaigns and will analyse your setup, custom audiences and ads. With different optimization and improvement suggestions, you will receive all results with a simple and comprehensible reporting.


  • To be able to receive data for the entire calendar year in Google Analytics 4 for clean year-to-year comparisons. 
  • To not risk any interruptions regarding data in web tracking due to the switch.  
  • Google Analytics 4 is fundamentally different. Building up expertise ahead of time is essential.  
  • Google Analytics 4 is privacy compliant – today's version not so much.  


You are not alone, because we are experts in tracking – take advantage of our leading industry know-how! 


We’ll analyze your existing Google Analytics account.


You will receive a detailed concept for the implementation.


If you’d like, we are also more than happy to help you with the switch.

Switching to Google Analytics 4
This is what you can expect
1. Briefing
2. Concept
3. Implementation

Your Google Analytics 4 specialists

They know!
Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group
Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Claude Sprenger
Head of Development / Member of management / Partner MYTY Group
Claude Sprenger
Head of Development / Member of management / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

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