Seminars & Workshops about Facebook & Instagram Marketing

Benefit from our many years of expertise in Facebook & Instagram Marketing. Whether in one of our public courses in Switzerland, Germany or Austria or in a tailor-made in-house seminar or workshop virtually, directly at your company or with us in Aadorf, Switzerland.

Are you just starting out with Facebook and Instagram Marketing? We offer suitable seminars and introductory workshops to give you a rocket-like introduction to the world of these two channels with a detailed overview as well as practical tips and tricks.

Are you already a professional and just want to deepen and refine your knowledge of Facebook and Instagram? We have the right seminars and workshops for you.

In our various seminars and workshops you will benefit from our many years of experience through our top experts in Facebook and Instagram marketing. With various practical examples, we show you in our courses how to use the universe of Facebook and Instagram strategically to achieve your goals and how to implement better and more successful campaigns for your relevant target groups in the long term. Whether you are a beginner or an advanced user - learn from us strategies and hands-on how to leave a decisive footprint in the big social media world.

Which strategy is best suited for my brand? How do I create the best advertisements and which target groups do I successfully address? Which tools will help me? In our seminars you will learn all tips and tricks.

Facebook Marketing Partner

Hutter Consult AG is
Facebook Marketing Partner (Premium).

Our crew is
Facebook Blueprint certified.

Seminar & Workshop topics
We know about these topics!

Facebook functions

  • Facebook Marketing
  • Facebook Advertising
  • Facebook Ads
  • Facebook Analytics
  • Facebook API / Applications / Social Design
  • Facebook Business Manager
  • Facebook Dynamic Ads
  • Facebook Events
  • Facebook Global Pages (internationalization)
  • Facebook Groups
  • Facebook Jobs
  • Facebook Catalog
  • Facebook Live
  • Facebook Locations
  • Facebook Marketplace
  • Facebook Messenger / Chatbot
  • Facebook Offers / Couponing / Promotions
  • Facebook Open Graph / Social Plugins
  • Facebook Pixel und Tracking
  • Facebook Pages and Places
  • Facebook Shopping


Instagram functions

  • Instagram Marketing
  • Instgram Advertising
  • Instagram Ads
  • Instagram Accounts
  • Instagram Shopping

Facebook & Instagram Topics

  • Basics and the holistic use of Facebook & Instagram
  • Advertising
  • Analysis
  • B2B Marketing
  • B2C Marketing
  • Branded Content
  • Community building / Management
  • Content management / Strategie
  • Crowd sourcing
  • Data protection / Compliance
  • E-Commerce 
  • Fan & follower acquisition
  • Competitions
  • Influencer marketing
  • Increased interaction
  • Internationalization
  • Commercialization
  • Lead generation
  • Local advertising
  • Localization
  • Live broadcast
  • Performance marketing
  • Recruitment
  • Range increase
  • Guidelines
  • Security policies
  • Social commerce
  • Social selling
  • Tools
  • Video marketing
  • Contests


  • Airlines
  • Automotive
  • Agencies (online / PR / media / advertising agencies)
  • Banks / Financial Services
  • Authorities / public authorities
  • Educational institutions / schools
  • Consumer Goods (Beverage, FMCG and luxury goods)
  • Retail
  • Services
  • eCommerce / eBusiness
  • Entertainment
  • Gastronomy
  • Culture / Events / Concerts
  • Investment goods / Industry
  • NPO (Non Profit Organizations) / NGO (Non Government Organizations)
  • Politics / Associations
  • Travel / Tourism / Hotel
  • Armor
  • Telecom / Technology
  • Insurance
  • Publishing / Media houses / TV / Radio

Individual workshop

We would be happy to put together an individual workshop for you that fits your industry, your questions and topics.

Guaranteed know-how and a lot of experience
They know what they're doing - and why!

Hutter Consult AG is a Premium Facebook Marketing Partner. Hutter Consult AG and Facebook Marketing are indispensable.
Thomas Hutter is one of the most renowned Facebook marketing experts in German-speaking countries and has been dealing with Facebook marketing since 2009. His blog was one of the first blogs about Facebook Marketing and is still one of the most important sources of know-how about Facebook & Instagram Marketing.In his seminars in Germany, Austria and Switzerland and as a lecturer at various universities of applied sciences, he has trained and further educated more than 3,000 social media marketers and advertisers on a wide range of Facebook marketing topics.

Types of seminars and workshops
virtual or at your place or ours!

Public seminars in Switzerland, Germany and Austria

We offer you the opportunity to take part in a public seminar for Facebook & Instagram Advertising.

The seminars in Switzerland usually take place in Zurich and are organized by us.

In Germany, the seminars are held in Munich, Hamburg, Berlin, Stuttgart, Dusseldorf, Cologne or Frankfurt. Our partner is responsible for the organization in Germany.

In Austria, the seminars take place in Vienna in cooperation with our partner CPC-Consulting.

Inhouse Seminars & Workshops

No matter if you are a company or an agency, we make you and your employees fit in Facebook and Instagram Marketing including advertising.

For this purpose, we offer you tailor-made training, seminars, group work or interactive workshops according to your needs and wishes.

The seminars and workshops take place either at your place, at our place or at any other location.

Virtual Seminars & Workshops

We are happy to run seminars and workshops virtually. We have a well-aligned infrastructure and can conduct virtual seminars either via Microsoft Teams, Webex, Zoom or a tool of your choice.


They know how it's done!
Thomas Hutter
CEO / Managing Director
Thomas Hutter
CEO / Managing Director

Thomas Hutter is owner, managing director and lead animal of the "Hutter Consult-Crew", based the tranquil village of Aadorf in the canton of Thurgau. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organisations and agencies.

The blog "", founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.

He passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.

And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all of the above in combination with his jacuzzi.

Thomas Besmer
Head of Consulting / Executive board member
Thomas Besmer
Head of Consulting / Executive board member

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

On a more private note, he loves to regularly explore his limits in triathlon. Or he is intensively involved with his Australian Shepherd puppy named Pixel. And now in a new role as a baby daddy, too. The only moment when the smartphone is not around is during his swim training.

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Florian Muff
Head of Advertising / Executive board member
Florian Muff
Head of Advertising / Executive board member

Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Bing Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 08 (direct)
Mobile +41 78 674 60 66
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Stefano Lungaretti
Head of Platforms
Stefano Lungaretti
Head of Platforms

Civil engineering drafting, information technology, business administration and now social media management - there is hardly a topic in the IT and business sector that Stefano has not yet risked to take a look at. At Hutter Consult AG, our favourite Italian guy is responsible for business development in connection with the expansion of our agency platform services. In addition, as an experienced project manager and Head of Platforms, he is the first point of contact for customers in all matters and needs relating to the actual platforms. He finds and enables the implementation of sustainable, efficient and technology-based tool and platform solutions for successful social media management.

In private, his two little sons like to keep him busy - except when Daddy treats himself to a cigar and a whiskey on Sunday evening after the obligatory Sunday dinner at his parents'. Then he finally has a moment to himself.

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 23 (direct)
Mobil +41 79 323 91 20
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Claude Sprenger
Head of Development
Claude Sprenger
Head of Development

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 09 (direct)
Mobile +41 79 574 38 08
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Livia Mosberger
Consultant Digital Platforms
Livia Mosberger
Consultant Digital Platforms

Livia was recruited directly from her university lecture room to the Hutter office, where she is now part of our most attractive platform team, well equipped with a wild curly mane and a freshly acquired bachelor's degree.

Hutter Consult now holds the first position in Livia's curriculum vitae after a commercial apprenticeship with the St. Gallen Farmers' Association, studies at the Graubünden University of Applied Sciences and various internships. Yessss.

Livia is a typical digital native who is usually always on. Funny that she still knows television - she only uses it to watch the Simpsons. And if there is still a little time left for offline time, then Livia likes to play the French horn at Stadtmusik Gossau.

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 16 (direct)
Mobile +41 79 929 32 90
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Michaela Gahbauer
Senior Consultant Digital Advertising
Michaela Gahbauer
Senior Consultant Digital Advertising

Michaela is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the Hutte Consult crew.

What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook workshops and seminars.

And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 15 (direct)
Mobile +41 79 732 71 00
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Adi Zumbühl
Senior Consultant Digital Marketing
Adi Zumbühl
Senior Consultant Digital Marketing

Adi Zumbühl is a true Nidwalder (one who is from the Swiss Cantone of Nidwalden) and has been rummaging around the online world since 2009. After his job at AZ Direct and Ulmann + Partner in Lucerne, from 2014 onwards, as a Digital Marketing Manager, he has been responsible for setting up the online department in the Migros Lucerne cooperative, thus served as "the internal hub" amongst his colleagues for all digital topics. We can proudly say: we pulled him back to the consulting side. Adi works for the Hutter Consult as a senior consultant, rounding off the already comprehensive and extremely attractive team of consultants with his know-how.

Besides his wife & kids, his second love is Mallorca (the North - not the Ballermann!). Red wine and meat ensure his daily healthy diet, which is often completed with Kinder Schokolade. Jogging is his "sport" - after all, you gotta do something, right?

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 29 (direct)
Mobile +41 79 227 96 94
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Sarah Fehr-Edelmann
Consultant Digital Advertising
Sarah Fehr-Edelmann
Consultant Digital Advertising

Tourism, travel, entertainment, music and shows - Sarah clearly masters the art of living a good and entertaining life. After working for Schaffhauserland Tourismus as a member of the management board, and among other things, such as a master thesis with Cirque Du Soleil and a job at abc Production AG, Switzerland's leading concert and show organiser, we were able to recruit the experienced marketing manager for our own company. Sarah supports our team as an experienced advertising superstar.

Besides her son, travelling and music are amongst Sarah's greatest passions. Concerts and music create the greatest balance for her. Good to know: Sarah has been part of a girlband for 17 years now, with gigs and air time on the radio – not too bad, huh?

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 30 (direct)
Mobile +41 79 617 49 51
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Dorian Kostanjsek
Consultant Digital Platforms
Dorian Kostanjsek
Consultant Digital Platforms

Dorian Kostanjsek is graduated in business informatics and audio engineering and now a part of the platform as well as the ads team as both consultant and advertising specialist because of his ultra-exciting knowledge in IT and audio engineering. He also makes sure that the Hutter Consult internal IT structure works like Swiss clockwork.

And in case you want to get into the music business, Dorian also offers 11 years of event and music experience and has tried his hand in the music business from song production to club operations in the past.

Privately Dorian lives for sports and music. And because his name is so complicated, he has made a virtue out of necessity and collects misspellings of his surname.

Phone+41 52 508 70 10 (central)
Phone +41 52 508 70 17 (direct)
Mobile +41 78 793 36 87
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Daniel Stark
Consultant Digital Advertising
Daniel Stark
Consultant Digital Advertising

Daniel Stark is Vorarlberger and the second Austrian import hit in the Hutter Consult Advertising Team. The last 3.5 years before joining our team, the online marketing and social media manager has worked as Head of Performance Marketing at the Digital Hunter Group in tranquil and cozy Liechtenstein and is known for mastering the KPIs of his campaigns at all times, even in his sleep. If you want to see this for yourself, you can find his contact details below. ;)

Daniel commutes daily from Vorarlberg to Aadorf and satisfies his constant thirst for knowledge with countless audio books and podcasts. Good to know: he named his two rabbits after superheroes: Bruce (Batman) and Tony (Ironman).

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 28 (direct)
Mobil +43 699 1814 90 15
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Stephanie Hillig
Consultant Digital Marketing
Stephanie Hillig
Consultant Digital Marketing

We present: Stephanie from St. Gallen, Consultant and Multimedia Engineer at Hutter Consult. After her studies in multimedia engineering, Stephanie moved from the peaceful mountains to the seductive world of big cities. Before Hutter Consult, she made a stop in Berlin and Vienna to get a first taste of working in an agency.

Stephanie listens to the middle name "cynical", and she thinks no-parking zones, are more of a recommendation. She doesn't have to have the last word on principle - but as a chatterbox you usually have this automatically.

If she didn't like sitting so much, she would have been a stand-up comedian.

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 34 (direct)
Mobile +41 79 531 09 82
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Philipp Greve, executive manager
laut von leise GmbH

«In order to be able to advise honestly and purposefully as a brand agency, it is important to always be up to date and to know all possibilities. "Hutter Consult" are the specialists of our choice when it comes to know-how in the field of communication in and with social networks. The passionate and likeable human nature is fun and the contents of the seminar are conveyed in an honest, practical and easily understandable manner. An absolute added value for everyone who works with social networks - whether in strategy or content creation.»