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Facebook & Instagram Inhouse & Agency Seminars / Workshops

No matter if you are a company or an agency, we will bring you and your employees up to date with Facebook & Instagram Marketing and Facebook & Instagram Advertising. For this purpose we offer tailor-made training, seminars, group work or interactive workshops, depending on your needs and wishes.

Facebook & Instagram are the main part of your or your customers social media strategy and you want to use and implement the potential of Facebook & Instagram optimally for your brand? But you are not quite sure how professional Facebook & Instagram marketing should work best in-house? 

We will take you by the hand and provide you with a tailor-made guide on how to create innovative Facebook & Instagram marketing strategies yourself and tell you which success factors and trends are currently in high demand. On top you will find comprehensive tips and tricks on page administration, fan acquisition / fan activation, community management and the use of Facebook & Instagram Ads - depending on your focus, taste, needs and budget.


Topics and Industries
This can be done

Topics

  • Basics and the holistic use of Facebook & Instagram
  • Facebook & Instagram Marketing for B2B and B2C
  • Increased interaction 
  • Community management
  • Facebook pages and places
  • Facebook Global Pages (internationalization) and Facebook Locations (localization)
  • Facebook API / Applications / Social Design
  • Facebook & Instagram Ads / Advertising
  • Facebook & Instagram Dynamic Ads
  • Facebook Pixel & Tracking
  • Facebook Analytics
  • Facebook Targeting / Custom Audiences
  • Facebook Messenger / Chatbot
  • Facebook Open Graph / Social Plugins
  • Fan Gain & Community Building
  • Competitions
  • Facebook Offers / Couponing / Promotions
  • Innovation / Crowdsourcing
  • F-Commerce / E-Commerce 
  • Guidelines / Policies / Data protection / Compliance
  • Business manager
  • ...

Industries

  • Consumer Goods (Beverage, FMCG and luxury goods)
  • Retail
  • Capital goods / industry
  • eCommerce
  • Entertainment
  • Automotive
  • Airlines
  • Telecom / Technology
  • Financial Services / Banks / Insurance
  • Fundraising / NonProfit / Non Government Organisations
  • Tourism / Hotel / Travel / Culture
  • Public sector / politics / authorities
  • Online- / PR- / Media- / Advertising agencies
  • Publishing / Media houses

For who?

With the Inhouse & Agency Seminars we have developed a format to convey the necessary basic knowledge and specific topics around Facebook Marketing especially for agencies and companies. 

The seminar is tailored to employees in consulting and conception at agencies/companies and shows the various possible applications, do's and don'ts in dealing with Facebook as a marketing platform. This ensures that all participants are brought up to the same level of knowledge and are therefore able to communicate clearly with the customer in a uniform language and definition of terms right from the start. Customer or Inhouse projects thus gain in security and efficiency.

How?

Depending on the choice of topic, a seminar can be held as a one-day or multi-day seminar or workshop. It can also be divided into half-day units and held on Saturdays.

We recommend not to hold seminars in your own offices, so that employees can distance themselves from the daily business as much as possible. 

The Speakers

They know how to do it
Thomas Hutter
Managing Partner (CEO/VR) / Partner MYTY Group
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Thomas Hutter
Managing Partner (CEO/VR) / Partner MYTY Group

Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.

He laid the foundation for Hutter Consult AG with the blog www.thomashutter.com, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.

In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.

If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.

Thomas Besmer
Managing Partner / Partner MYTY Group
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Thomas Besmer
Managing Partner / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Managing Partner / Partner MYTY Group, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

Michaela Gahbauer
Senior Consultant / Member of management
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Michaela Gahbauer
Senior Consultant / Member of management

Michaela is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the Hutte Consult crew.

What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook and LinkedIn workshops and seminars.

And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.

michaela[at]hutter-consult.com

Phone +41 52 508 70 15 
Mobile +41 79 732 71 00

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Florian Muff
Managing Partner / Partner MYTY Group
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Florian Muff
Managing Partner / Partner MYTY Group

Florian, has been with the Hutter Consult AG since its inception, and is now Managing Partner / Partner MYTY Group.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

Claude Sprenger
Managing Partner / Partner MYTY Group
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Claude Sprenger
Managing Partner / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Managing Partner / Partner MYTY Group and Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

Anne Steffen
Senior Consultant
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Anne Steffen
Senior Consultant

Branding and digital marketing? These are Anne's passions, which she has been able to successfully implement in companies with a focus on jewelry and watches in the luxury segment over the past few years. So it's no coincidence that the Luxembourg native completed her master's degree in International Luxury Management after earning her bachelor's degree in media management with a focus on PR and communications. 

From Cologne, to Reims (France) via Milan, Anne finally arrived in beautiful Switzerland and (luckily for us) plans to stay here. Nevertheless, she is always drawn to faraway places where she can really experience nature on her self-planned road trips, like Iceland or British Columbia. At home, she also likes to be in nature. Then with her dog Ellie, who follows her only in Luxembourgian - and no, it is not a fantasy language.
Besides her mother tongue, German, English and French, Anne loves to speak GIF - and this over whole conversations!

anne[at]hutter-consult.com

Phone +41 52 508 70 13
Mobile +41 78 644 50 45

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