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Facebook & Instagram Inhouse & Agency Seminars / Workshops

No matter if you are a company or an agency, we will bring you and your employees up to date with Facebook & Instagram Marketing and Facebook & Instagram Advertising. For this purpose we offer tailor-made training, seminars, group work or interactive workshops, depending on your needs and wishes.

Facebook & Instagram are the main part of your or your customers social media strategy and you want to use and implement the potential of Facebook & Instagram optimally for your brand? But you are not quite sure how professional Facebook & Instagram marketing should work best in-house? 

We will take you by the hand and provide you with a tailor-made guide on how to create innovative Facebook & Instagram marketing strategies yourself and tell you which success factors and trends are currently in high demand. On top you will find comprehensive tips and tricks on page administration, fan acquisition / fan activation, community management and the use of Facebook & Instagram Ads - depending on your focus, taste, needs and budget.


Topics and Industries
This can be done

Topics

  • Basics and the holistic use of Facebook & Instagram
  • Facebook & Instagram Marketing for B2B and B2C
  • Increased interaction 
  • Community management
  • Facebook pages and places
  • Facebook Global Pages (internationalization) and Facebook Locations (localization)
  • Facebook API / Applications / Social Design
  • Facebook & Instagram Ads / Advertising
  • Facebook & Instagram Dynamic Ads
  • Facebook Pixel & Tracking
  • Facebook Analytics
  • Facebook Targeting / Custom Audiences
  • Facebook Messenger / Chatbot
  • Facebook Open Graph / Social Plugins
  • Fan Gain & Community Building
  • Competitions
  • Facebook Offers / Couponing / Promotions
  • Innovation / Crowdsourcing
  • F-Commerce / E-Commerce 
  • Guidelines / Policies / Data protection / Compliance
  • Business manager
  • ...

Industries

  • Consumer Goods (Beverage, FMCG and luxury goods)
  • Retail
  • Capital goods / industry
  • eCommerce
  • Entertainment
  • Automotive
  • Airlines
  • Telecom / Technology
  • Financial Services / Banks / Insurance
  • Fundraising / NonProfit / Non Government Organisations
  • Tourism / Hotel / Travel / Culture
  • Public sector / politics / authorities
  • Online- / PR- / Media- / Advertising agencies
  • Publishing / Media houses

For who?

With the Inhouse & Agency Seminars we have developed a format to convey the necessary basic knowledge and specific topics around Facebook Marketing especially for agencies and companies. 

The seminar is tailored to employees in consulting and conception at agencies/companies and shows the various possible applications, do's and don'ts in dealing with Facebook as a marketing platform. This ensures that all participants are brought up to the same level of knowledge and are therefore able to communicate clearly with the customer in a uniform language and definition of terms right from the start. Customer or Inhouse projects thus gain in security and efficiency.

How?

Depending on the choice of topic, a seminar can be held as a one-day or multi-day seminar or workshop. It can also be divided into half-day units and held on Saturdays.

We recommend not to hold seminars in your own offices, so that employees can distance themselves from the daily business as much as possible. 

The Speakers

They know how to do it
Thomas Hutter
CEO / Managing Director
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Thomas Hutter
CEO / Managing Director

Thomas Hutter, 43, is owner, managing director and lead animal of the "HuCo-Crew", based the tranquil village of Aadorf in the canton of Thurgau. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organisations and agencies.

The blog "www.thomashutter.com", founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.

He passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.

And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all of the above in combination with his jacuzzi.

thomas[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 07 (direct)
Mobile +41 79 431 04 81
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Thomas Besmer
Head of Consulting / Executive board member
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Thomas Besmer
Head of Consulting / Executive board member

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is - at the age of 38 - an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

On a more private note, he loves to regularly explore his limits in triathlon. Or he is intensively involved with his Australian Shepherd puppy named Pixel. And now in a new role as a baby daddy, too. The only moment when the smartphone is not around is during his swim training.

thomas.besmer[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Pelin Cingöz
Senior Consultant Digital Marketing
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Pelin Cingöz
Senior Consultant Digital Marketing

Pelin, 34, has turned her back on the German Rhineland to join the HuCo Tribe in Aadorf. Good choice. Previously, she worked as a Senior Social Media Consultant for various media agencies in Germany. In addition to her expertise in strategic consulting, she delivers a lot of know-how in the implementation of paid social campaigns.

What you have to know: Pelin is in fact a "leapling" (born February 29th) and thus only 8.5 years old, consumes coffee like other people consume gumbears, and if she is not going crazy to Turkish Psychedelica, she reads or discusses politics. We would definitely do the same, in exactly that combination.

pelin[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 24 (direct)
Mobile +41 78 410 87 57
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Andrea Löpfe
Senior Consultant Digital Marketing
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Andrea Löpfe
Senior Consultant Digital Marketing

Andrea "Rea" Löpfe beats everyone - including Thomas H. - if it comes to getting up early. She starts her day at 5 o'clock in the morning with some rowing around the lake of Zurich -  before she confidently devotes herself to her work as a consultant for social media and ads strategies with a focus on LinkedIn and Xing. Since this year, our LinkedIn and Xing expert also organizes and hosts the Xing Pulse Event in Zurich and lectures at various universities all over Switzerland.

Rea holds a Bachelor's degree in Political Science and Neuroinformatics and has a lot of professional experience in journalism and consulting. And because one bachelor's degree is not enough, Rea is currently also doing a second bachelor's degree in psychology.

andrea@hutter-consult.com 
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 25 (direct)
Mobil +41 77 533 2883
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Michaela Gahbauer
Senior Consultant Digital Advertising
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Michaela Gahbauer
Senior Consultant Digital Advertising

Michaela, 30, is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the HuCo crew.

What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook workshops and seminars.

And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.

michaela[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 15 (direct)
Mobile +41 79 732 71 00
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Florian Muff
Head of Advertising / Executive board member
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Florian Muff
Head of Advertising / Executive board member

Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Bing Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

florian[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 08 (direct)
Mobile +41 78 674 60 66
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Claude Sprenger
Head of Development
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Claude Sprenger
Head of Development

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

claude[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 09 (direct)
Mobile +41 79 574 38 08
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Daniel Stark
Consultant Digital Advertising
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Daniel Stark
Consultant Digital Advertising

Daniel Stark, 30 years of age, is Vorarlberger and the second Austrian import hit in the Hutter Consult Advertising Team. The last 3.5 years before joining our team, the online marketing and social media manager has worked as Head of Performance Marketing at the Digital Hunter Group in tranquil and cozy Liechtenstein and is known for mastering the KPIs of his campaigns at all times, even in his sleep. If you want to see this for yourself, you can find his contact details below. ;)

Daniel commutes daily from Vorarlberg to Aadorf and satisfies his constant thirst for knowledge with countless audio books and podcasts. Good to know: he named his two rabbits after superheroes: Bruce (Batman) and Tony (Ironman).

daniel[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 28 (direct)
Mobil +43 699 1814 90 15
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Peter Kammerer
Consultant Digital Advertising
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Peter Kammerer
Consultant Digital Advertising

What is an international team without a South Tyrolean? Exactly: nothing. That's why we acquired Peter Kammerer. Without further ado, he gave up his career in his village band and turned his back on his homeland for us. Peter has been intensively involved in social media marketing since 2012 and now actively supports HuCo's high-performance Facebook Ads team with his skills.

The passionate rock and metal fan enjoys sports, always has music on his ears, doesn't play them well, but likes drums, loves Tarantino movies and owns a goat as a pet. Oh Peter, you are so right here.

peter[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 26 (direct)
Mobile +41 76 450 03 87
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Sarah Fehr-Edelmann
Consultant Digital Advertising
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Sarah Fehr-Edelmann
Consultant Digital Advertising

Tourism, travel, entertainment, music and shows - Sarah clearly masters the art of living a good and entertaining life. After working for Schaffhauserland Tourismus as a member of the management board, and among other things, such as a master thesis with Cirque Du Soleil and a job at abc Production AG, Switzerland's leading concert and show organiser, we were able to recruit the experienced marketing manager for our own company. Sarah supports our team as an experienced advertising superstar.

Besides her newborn son, travelling and music are amongst Sarah's greatest passions. Concerts and music create the greatest balance for her. Good to know: Sarah has been part of a girlband for 17 years now, with gigs and air time on the radio – not too bad, huh?

sarah[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 30 (direct)
Mobile +41 79 617 49 51
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Dorian Kostanjsek
Consultant Digital Platforms
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Dorian Kostanjsek
Consultant Digital Platforms

Dorian Kostanjsek is 33, graduate in business informatics and audio engineering and now a part of the platform as well as the ads team as both consultant and advertising specialist because of his ultra-exciting knowledge in IT and audio engineering. He also makes sure that the HuCo internal IT structure works like Swiss clockwork.

And in case you want to get into the music business, Dorian also offers 11 years of event and music experience and has tried his hand in the music business from song production to club operations in the past.

Privately Dorian lives for sports and music. And because his name is so complicated, he has made a virtue out of necessity and collects misspellings of his surname.

dorian[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 17 (direct)
Mobile +41 78 793 36 87
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