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Branding & Awareness

Brand awareness is also known as brand recognition or the awareness of a brand. So the real question is, how many people can recognize your brand? Such as when they see your logo or hear about a new product? To determine this, many large companies regularly conduct surveys to measure their brand awareness among consumers.

Especially in online retail, brand awareness plays an increasingly important role compared to traditional local retail stores. The reason? Customers can’t see for themselves the product quality or try it out when shopping online. Therefore, a brand represents a promise – certain characteristics and emotions that directly link to their product quality, in turn building trust and a connection to customers. Consequently, the buyer relies on what they associate with the brand and end up purchasing.

One of the common challenges for social media managers is having to convince the ROI of social media to their company’s management. Even more so when the social media strategy pursues business goals that aren’t directly linked to sales and profit. Unfortunately, many people forget that branding and awareness are absolutely crucial for the sustainable success of a brand or organization. Not only this, but most also find it difficult to define a brand awareness strategy.

However, the calculation is fairly straightforward: no brand awareness = no sales. If people don’t know or trust you, then they won’t buy anything from you.

We’ll help you build efficient and channel-appropriate branding on the most important digital channels - including Facebook, Instagram, LinkedIn, YouTube, the display network or Pinterest. Each platform offers strong ad formats so that you can effectively showcase your brand. We’ll work with you to develop the right marketing strategy for your specific goals, and even design the appropriate campaigns and advertising media. We can also measure the incremental impact of your ads based on various brand metrics through the use of Brand Lift Studies. Then, we’ll create actionable recommendations to discuss together so that you can reach your fullest advertising potential. So the real question is, what are you waiting for? Let’s get branding!

BRANDING & AWARENESS on digital channels
cross-channel on GOOGLE, YOUTUBE, FACEBOOK & INSTAGRAM, PINTEREST, TIKTOK orLINKEDIN

CONSULTING, STRATEGY & CONCEPTION

We’ll make sure that your brand promise is perceived and remembered. Our consulting includes efficient and channel-appropriate branding on all digital and social media channels. We'll work with you to develop the right marketing strategy for your goals and design the appropriate campaigns and advertising materials so that your brand is long remembered by your audience.

GOOGLE & MICROSOFT ADVERTISING

What does branding have to do with search engines? Well, people who’ve already had contact with a brand, product or service as a result of a branding or awareness campaign are usually going to search for it online.

As a Google Premier Partner and Microsoft Advertising Partner, you can count on our next-level expertise.

FACEBOOK ADVERTISING

We'll place your brand, services, and products directly in the spotlight of your ideal target group on Facebook, measure the results, and then provide our personalized recommendations for action. As a Premium Meta Business Partner, we have extensive know-how and experience with scaling Facebook advertising.

LINKEDIN ADVERTISING

Is your ideal target group also active on LinkedIn? We’ll position your brand, products, and services right in front of your audience on LinkedIn. That way, you’re reaching all of your potential customers, even if they’re not active on other social media channels.

INSTAGRAM ADVERTISING

Instagram is perfect for visually showcasing your brand, products, or services. We’ll reach and inspire your ideal potential customers, measure the results, and provide actionable recommendations.

As a premium Meta Business Partner, we have years of experience with scaling Instagram advertising.

TIKTOK ADVERTISING

Do you have a younger target group, and you’re not really sure how to reach them? No worries – with a targeted marketing strategy on TikTok, your brand is sure to reach all the millennials and Gen-Zers.

PINTEREST ADVERTISING

We inspire your customers with your brand where millions of people are inspired every day: on the underestimated image search platform Pinterest. No longer only relevant for women, but at least as important for the male target group.

YOUTUBE ADVERTISING

YouTube is all about video - which is perfect for branding and awareness. We’ll display your products, services, and brand where people are already investing a lot of time. We’ll measure your results and provide actionable recommendations.

As a Google Premier Partner, you can count on our wide range of know-how.

PROGRAMMATIC ADVERTISING

Branding and awareness on different platforms? Thanks to the latest technology and the right partners, we can reach your target group with more accurate targeting and intelligence. We’ll make sure that your media budget is efficiently distributed based on your specific target groups – and that they are the right audience for your branding goals.

DIGITAL ANALYTICS

We set commonly used measurement points and metrics and will review target achievement. Depending on the campaign scope, we’ll develop brand lift studies in collaboration with Google, YouTube, Facebook/Instagram and LinkedIn.

Point of contact

Lead generation
Thomas Hutter
CEO / Partner MYTY Group
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Thomas Hutter
CEO / Partner MYTY Group

Thomas Hutter is owner, managing director and lead animal of the Hutter Consult-Crew. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organizations and agencies.

The blog www.thomashutter.com, founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.

Thomas passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.

And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all the above in combination with his jacuzzi.

Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group
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Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

thomas.besmer[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Markus Edelberg
Senior Consultant
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Markus Edelberg
Senior Consultant

Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.

Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...

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