Branding & Awareness
Brand awareness is also known as brand recognition or the awareness of a brand. So the real question is, how many people can recognize your brand? Such as when they see your logo or hear about a new product? To determine this, many large companies regularly conduct surveys to measure their brand awareness among consumers.
Especially in online retail, brand awareness plays an increasingly important role compared to traditional local retail stores. The reason? Customers can’t see for themselves the product quality or try it out when shopping online. Therefore, a brand represents a promise – certain characteristics and emotions that directly link to their product quality, in turn building trust and a connection to customers. Consequently, the buyer relies on what they associate with the brand and end up purchasing.
One of the common challenges for social media managers is having to convince the ROI of social media to their company’s management. Even more so when the social media strategy pursues business goals that aren’t directly linked to sales and profit. Unfortunately, many people forget that branding and awareness are absolutely crucial for the sustainable success of a brand or organization. Not only this, but most also find it difficult to define a brand awareness strategy.
However, the calculation is fairly straightforward: no brand awareness = no sales. If people don’t know or trust you, then they won’t buy anything from you.
We’ll help you build efficient and channel-appropriate branding on the most important digital channels - including Facebook, Instagram, LinkedIn, YouTube, the display network or Pinterest. Each platform offers strong ad formats so that you can effectively showcase your brand. We’ll work with you to develop the right marketing strategy for your specific goals, and even design the appropriate campaigns and advertising media. We can also measure the incremental impact of your ads based on various brand metrics through the use of Brand Lift Studies. Then, we’ll create actionable recommendations to discuss together so that you can reach your fullest advertising potential. So the real question is, what are you waiting for? Let’s get branding!
Thomas Hutter is owner, managing director and lead animal of the Hutter Consult-Crew. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organizations and agencies.
The blog www.thomashutter.com, founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.
Thomas passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.
And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all the above in combination with his jacuzzi.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.
Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...