Branding & Awareness
Brand awareness is also known as brand recognition or the awareness of a brand. So the real question is, how many people can recognize your brand? Such as when they see your logo or hear about a new product? To determine this, many large companies regularly conduct surveys to measure their brand awareness among consumers.
Especially in online retail, brand awareness plays an increasingly important role compared to traditional local retail stores. The reason? Customers can’t see for themselves the product quality or try it out when shopping online. Therefore, a brand represents a promise – certain characteristics and emotions that directly link to their product quality, in turn building trust and a connection to customers. Consequently, the buyer relies on what they associate with the brand and end up purchasing.
One of the common challenges for social media managers is having to convince the ROI of social media to their company’s management. Even more so when the social media strategy pursues business goals that aren’t directly linked to sales and profit. Unfortunately, many people forget that branding and awareness are absolutely crucial for the sustainable success of a brand or organization. Not only this, but most also find it difficult to define a brand awareness strategy.
However, the calculation is fairly straightforward: no brand awareness = no sales. If people don’t know or trust you, then they won’t buy anything from you.
We’ll help you build efficient and channel-appropriate branding on the most important digital channels - including Facebook, Instagram, LinkedIn, YouTube, the display network or Pinterest. Each platform offers strong ad formats so that you can effectively showcase your brand. We’ll work with you to develop the right marketing strategy for your specific goals, and even design the appropriate campaigns and advertising media. We can also measure the incremental impact of your ads based on various brand metrics through the use of Brand Lift Studies. Then, we’ll create actionable recommendations to discuss together so that you can reach your fullest advertising potential. So the real question is, what are you waiting for? Let’s get branding!
Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.
He laid the foundation for Hutter Consult AG with the blog www.thomashutter.com, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.
In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.
If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».