«Content is King»: This quote by Microsoft founder Bill Gates from 1996 is more relevant today than ever. Content is more than the heart of marketing- the quality of content determines the success or failure of marketing measures. While first-class content can help even mediocre marketing strategies succeed, poor content can doom even the best strategy to failure.
The shift from traditional, direct product selling to «story selling» has long since begun, paving the way for selling products- as well as services- through stories. In addition, companies build greater brand loyalty because companies with interesting stories are more interesting and relevant to people.
People love good stories, so that means that companies need to become storytellers. But how can a brand specifically plan, or rather tell, creative, authentic and purposeful stories? The well-known and classic editorial plan is only one tool- but how do you even fill one? And how do you avoid simply rushing from one editorial plan to another?
The answer lies in strategic content planning: the ability to plan content for the long term makes daily work easier for those responsible for content, and not only excites people, but also search engines - because search engines love good stories, too. Long-term planning also creates more resources for content creation, which benefits quality. In addition, good content with an exciting story increases the chance of the posts going viral and therefore attracting new customers.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.
Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...