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Employer Branding
Have you just begun to implement employer branding, or maybe just a little personnel marketing? Have you been considering developing a marketing strategy to effectively present your company as an attractive employer?
If that’s you, then we would love to work together and determine how we can best portray your company’s image and values online using digital marketing. After all, before you can successfully recruit talent, it’s crucial that you are attracting the right people. The focus is also no longer on simply attracting new employees, but also retaining existing employees- and this only happens when you’ve established a strong corporate culture and brand. If you are doing employer branding right, then you will attract potential jobseekers even before they are actively searching for a new job.
It’s also important that you keep your existing employees in mind, especially those who display great talent and value for your company. These skilled employees can be targeted and developed into company ambassadors via what we like to call «employee advocacy». This is incredibly essential, as word-of-mouth advertising is very authentic and can give a company important leverage in employer branding.
Most companies think that their website is the most significant touchpoint for communication. Although it does play a large role, there are so many more touchpoints that can affect an employer’s impression on potential employees! Traditional touchpoints- such as a career site or job advertisement- is just one place that users visit. Nowadays, they search out supplemental sources of information such as social media, search engines, or employer rating portals (like kununu or glassdoor).
Not only that, but potential target groups also search for as much content and news as possible regarding a company. This helps them build an idea of you as a potential employer, such as what your corporate culture is like, what benefits you offer, as well as what former and existing employees say about you. So having relevant, up-to-date content at the right touchpoints can position you optimally as an employer. Did you know, that 80% of people are influenced by posts?
As a comprehensive digital marketing agency, we can help you optimize your candidate journey across all possible touchpoints. Based on a review of all your current and previous activities, we will develop a relevant strategy for your employer branding, including where potential employees are going on their customer journeys and how you can reach your optimal target group. We can even implement all the proposed measures together with you. So, what are you waiting for? Get ahead of the curve and get started with successful employer branding today.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Managing Partner / Partner MYTY Group, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
thomas.besmer[at]hutter-consult.com
Phone +41 52 508 70 18
Mobile +41 79 323 08 38