HR-Marketing

Human Ressources Marketing - how can we support you?

Employer Branding, Candidate Journey, Digital Recruiting

Employer Branding

Whether you are just looking to revise your employer branding or to start from scratch, we’re here to help. After an assessment of the current situation, the corporate culture, brand strength, and personas, the differentiating features are mapped and the Employer Value Proposition (EVP) is defined. Then, a meaningful marketing mix is developed and used for implementation, which is regularly measured and optimized.

Candidate and Employee Journey / Touchpoint Analysis

Working together, we will carefully map out the Candidate Journey and Employee Journey, ensuring that no touchpoint is forgotten. Based on the analysis that follows, we will provide you with recommendations for action tailored to your specific needs.

Digital Recruiting / Social Media Recruiting

Nowadays, expanding one’s recruitment process from traditional channels to digital media has become inevitable. A positive application experience (candidate experience) is essential. But no worries - we’ll show you how you can profitably optimize the process from top to bottom.

Advertising Opportunities

Benefit from our many years of experience with social media and media channels like Facebook, Instagram, LinkedIn, TikTok, Pinterest, Xing, Twitter and more. Through performance recruiting, you will be able to target new, passive audiences and increase conversions as a result.

Seminars & Workshops for HR and Social Media Marketing

We offer various public seminars on LinkedIn and HR marketing, but are always willing to set up an individual workshop to teach you how to recruit more effectively.

We’d also be more than happy to speak at your event.

Get in touch

Yes, I am interested!

Point of Contact

HR Marketing

Jonathan Sipkin

Senior Consultant Digital Advertising

Jonathan Sipkin is a true all-rounder with an international background. Born in France and half German, he had the privilege of growing up in two cultures. For almost ten years, he has been living in Switzerland, which he describes as beautiful, and he previously lived in major cities such as London, Munich, Stuttgart, and Leipzig – whether for studies or work.

At addvanto AG, Jonathan most recently worked as a Performance Manager, where he developed personalized marketing strategies, managed digital campaigns on platforms like Google and Meta, and implemented data-driven optimizations. Before that, he gained valuable experience at MoneyPark, Scout24 Schweiz AG, and PSA Retail, making him a true expert in performance marketing and data-driven strategies.

With his studies in European Management Studies (Double Degree) at prestigious institutions such as ESB Business School and EM Strasbourg, he has built a solid foundation for his expertise. Privately, Jonathan is equally versatile: a former tennis coach, he now completes a marathon or trail run every year and loves discovering new cities or the great outdoors. Fine wine and good food? A must! Jonathan always has a few bottles of wine at home and enjoys exploring new restaurants – food simply brings him joy.

jonathan[at]hutter-consult.com

Phone +41 52 508 70 14