Marketing Dashboards & Digital Analytics

Digital marketing campaigns rarely focus on just one platform and tend to generate a huge amount of data- from superficial sales reports to campaign and channel specific key performance indicators (KPIs). This data forms the basis for measuring ROI, and therefore overall campaign effectiveness. However, they are usually not very easy to understand. This is where automated digital marketing dashboards come into play; they allow you to consolidate and visualize data in a form that is easy to understand and intuitive for everyone.


Digital marketing dashboards aggregate all marketing data sources- such as Google Platforms, Facebook, LinkedIn, Twitter, Adobe Analytics or Google Analytics- in real time and display them together in one place. They provide an overview of campaign performance across all channels, allowing it to be analyzed and interpreted seamlessly. This in turn allows all marketing activities and media spend to be consolidated on one platform and even optimized using real-time data.


Dashboards focus on visualizing complex measurement data. To do this, they use dynamic and visual tools such as charts, graphs, timelines, and numbers in plain text to illustrate the various key performance indicators (KPIs).


When choosing a marketing dashboard, there are a few features to consider:

Customizable: The marketing dashboard should provide the ability to drag and drop custom dashboards and reports to tailor the interface and the data it contains to the needs and processes of the business.

Scalable: Campaigns can grow, making it a requirement that a dashboard can easily connect to additional data sources. In the best case, the dashboard provides flexible interfaces for important channels and internal systems (CRM, ERP, ...) so that these can also be connected.

Mobile-Friendly: It should also be possible to check key figures and developments while on the move. Therefore, a dashboard solution should ideally provide a mobile-optimized web interface or a native app.


Choosing the right tool depends on the existing system environment and the complexity of the marketing dashboard requirements. That’s why we’ve created a list of some of our favorite dashboard solutions. Of course, if you’re looking for something even more custom, we’d love to help you 1:1 to find the perfect solution for your custom needs.


Google Data Studio is a data visualization tool from Google and provides data from Google sources (Google Analytics, Google Ads, Google Big Query, Campaign Manager 360) free of charge. Other data sources such as Facebook, Instagram, Pinterest or LinkedIn are also available via extensions. Based on the data from the connected data sources, it is possible to create understandable and intuitive dashboards that are even customized with your company's own CI/CD.


This cross-platform reporting tool is a one stop shop in the field of social media analytics. Google Ads, Google Analytics, Facebook Ads, Facebook Insights, Twitter Ads, Twitter Analytics, Instagram Insights, LinkedIn Insights and much more can be easily integrated using Reportgarden. The cross-country and cross-channel dashboards and reporting templates can be adapted for other campaigns or markets with little effort after the initial setup. You can even grant access to third parties without having to explicitly provide access to ad accounts or the pages.


This tool combines the best of both worlds- reporting and social monitoring. Thanks to the simple connection, data from all relevant networks can be evaluated, including Facebook, Instagram, LinkedIn, Twitter and YouTube. In the process, public data from competitors can be accessed to gain a better understanding of your own social media performance. Quintly is the perfect solution for creating simple dashboards and activating automated reporting.

Figures, Metrics, Results - exactly how you need it


Whether you are looking for an analysis of your requirements, a customized dashboard, or the right tool, we can help. We will develop a custom strategy together that even includes a requirements catalog for your marketing dashboard.


So you’ve chosen a dashboard solution, but don’t know where to go next? Let us take care of the setup and configuration, setup the access roles, and even create automated dashboards for you.


We analyze your system environment and program suitable adapters for the integration of your business data. This way, the data will be available in your dashboard securely and in real time. Whether you want an individual solution or a connection to an existing interface, we'll make sure your data is where it belongs.


Dashboards are also dynamic and the requirements for upkeep grow throughout their operation. To fit your growing needs, we can help you with any questions or adaptations to your marketing dashboard.

Point of contact

Marketing Dashboards & Digital Analytics
Thomas Besmer
Managing Partner / Partner MYTY Group
Thomas Besmer
Managing Partner / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Managing Partner / Partner MYTY Group, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

Claude Sprenger
Managing Partner / Partner MYTY Group
Claude Sprenger
Managing Partner / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Managing Partner / Partner MYTY Group and Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

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