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Messenger Communication & Chatbots
Messenger apps such as WhatsApp, Facebook Messenger or WeChat- which is especially popular in Asia- have become the most popular apps for today’s digitally connected users. And if you’re not in the loop yet, now’s the time to catch up; after all, Messenger apps are quickly taking over social media. Nowadays, offering customers a form of 1:1 communication online is a must.
People are communicating more and more online and crave personal connections. Therefore, communication via Messenger offers huge potential for companies to meet the consumer’s expectations. With apps like WhatsApp and Facebook Messenger, companies are always just a quick message away and available right in the consumer's pocket. Consumers can communicate directly with the company, avoid long wait times, and it allows for more personal and unfiltered conversations.
Even though communication via Messenger is great for keeping your target group up to date, it is typically used for consumers looking to communicate with the company directly. They will usually have questions, be looking for an expert opinion or recommendations, or want to give feedback on a product/service. So, your company should be prepared for a certain number of messages. Not only that, but consumers will have high expectations- such as effectiveness, convenience, reliability, and response time. However, if your company meets these expectations, it is a good sign for consumers and will give them the trust necessary to carry out a conversion.
Response time is a key factor for communication via Messenger. Users want a quick answer- regardless of when they make the request. Here, Chatbots are the perfect solution; not only do they automatically answer the most frequently asked questions by drawing from a knowledge database, but they can also get to know the consumer via a question-and-answer dialog and- should the need arise- forward the inquiry to a real contact person.
Messenger communication and Chatbots offer improved and highly personal customer relationships and allow companies to reach their customers where they’re already active- directly in messaging apps. On the one hand, the possibilities are endless, but on the other hand, they should be individualized for each company’s needs. Here are a few possible applications:
Messenger communication is the new norm in today’s modern age- and thanks to its good performance, it is also a necessary addition to typical social media communication and paid advertising.
To put it simply, it’d be a huge mistake to not use messenger communication with your business. So, are you ready to get started today? Ask yourself the following:
With messenger communication you can win over new customers, provide exceptional customer service, enable simpler transactions, increase awareness and even support an active dialog with your target group. Oh, and to help you answer the last question- there isn’t one. In fact, we can do it all for you.
Wer einmal bei Thomas war, kehrt immer wieder zu Thomas zurück - so auch Claude Sprenger gute 13 Jahre später, nach seiner Ausbildung bei Thomas H. himself. Dafür ist er nun besser, schneller und digitaler. Genau wie wir ihn brauchen. Nach web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) und der Koch Kommunikation bereichert er das Team mit seinem Querdenkerkopf, dem ungebremst Digitalisierungsstrategien und Visionen entspringen.
Claude übernimmt in seiner Funktion als Managing Partner / Partner MYTY Group und Senior Consultant eine umfassende Beratertätigkeit mit Schwerpunkt Tool- und Appdevelopment und ist für die strategische Weiterentwicklung und Automatisierung von Businessprozessen, Tools und Services zuständig.
Privat steht Claude auf Vitamin Sea und Kitesurfen und ist Büchern in tatsächlicher Bücherform, einem guten Tropfen Vino und Whiskey «on the rocks» (welch Schande!) zugeneigt.
claude[at]hutter-consult.com
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