Social Media Audit
Are you already active in the world of social media, but your campaigns aren’t running as good as you’d like? Maybe you’ve already setup Facebook or Instagram Shopping and sell products, but you think you could do more or are even interested in B2C lead generation?
Let us analyze your account and take a look at your current advertising campaigns- whether on Facebook, Instagram, Pinterest, TikTok, YouTube, or even LinkedIn.
We will check whether you have setup your campaigns ideally based on the respective platform and where there is potential for optimization. Are your campaigns setup granularly, or are there only a few? Are you using the most optimal creative formats, or are there some more possibilities for improvement?
Next, we’ll take a look at which target groups you’ve selected. Are there only core audiences- where you target people based on interests, demographics or geography- or are you already working with custom and lookalike audiences? Are there target groups you haven’t even thought about, like shopping cart abandoners? Or maybe your target groups are already exhausted, and they need to be excluded for a while? We'll be sure to let you know.
Another key to the success of your marketing campaigns is tracking. Have you installed the Facebook Pixel, the Pinterest Tag, or the LinkedIn Insight Tag? Have you correctly integrated Google Analytics? We’ll analyze your tracking and check whether you’ve setup the most optimal events for correctly measuring the success of your campaigns.
Are you familiar with Dynamic Product Ads and already using them for your e-commerce activities? These open up a completely new world of possibilities, and when used correctly can cause your campaign’s performance to skyrocket. By using the product catalog, you can automate these ads so they are displayed to the most relevant users according to the channel’s algorithm, which then leads to conversions.
Social media courses through our veins, and we are passionate about sharing our knowledge with you. So let us help you analyze your social media to make sure your company is reaching its fullest potential.
Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.
He laid the foundation for Hutter Consult AG with the blog www.thomashutter.com, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.
In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.
If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.
He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.
Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!
Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.
In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.
In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".
Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.
Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...