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Social Media Audit

Are you already active in the world of social media, but your campaigns aren’t running as good as you’d like? Maybe you’ve already setup Facebook or Instagram Shopping and sell products, but you think you could do more or are even interested in B2C lead generation?

Let us analyze your account and take a look at your current advertising campaigns- whether on Facebook, Instagram, Pinterest, TikTok, YouTube, or even LinkedIn.

We will check whether you have setup your campaigns ideally based on the respective platform and where there is potential for optimization. Are your campaigns setup granularly, or are there only a few? Are you using the most optimal creative formats, or are there some more possibilities for improvement?

Next, we’ll take a look at which target groups you’ve selected. Are there only core audiences- where you target people based on interests, demographics or geography- or are you already working with custom and lookalike audiences? Are there target groups you haven’t even thought about, like shopping cart abandoners? Or maybe your target groups are already exhausted, and they need to be excluded for a while? We'll be sure to let you know.

Another key to the success of your marketing campaigns is tracking. Have you installed the Facebook Pixel, the Pinterest Tag, or the LinkedIn Insight Tag? Have you correctly integrated Google Analytics? We’ll analyze your tracking and check whether you’ve setup the most optimal events for correctly measuring the success of your campaigns.

Are you familiar with Dynamic Product Ads and already using them for your e-commerce activities? These open up a completely new world of possibilities, and when used correctly can cause your campaign’s performance to skyrocket. By using the product catalog, you can automate these ads so they are displayed to the most relevant users according to the channel’s algorithm, which then leads to conversions.

Social media courses through our veins, and we are passionate about sharing our knowledge with you. So let us help you analyze your social media to make sure your company is reaching its fullest potential.

SOCIAL MEDIA AUDIT - this is how we can support you:
A second opinion from the expert

Channel Analysis

On which channels are you already active, what content are you using, and are they consistent with one another? Where does your content make sense, and where doesn’t it? We'll let you know.

Security

An important- but too often ignored- topic is account security. We’ll check whether or not your social media accounts have the necessary security and uncover any possible gaps.

Guidelines

The more people that have access to an account and can publish posts, the broader the variety of content will be. To ensure that communication is consistent across social media channels, it is important to define guidelines for the various platforms.

Content Analysis

We can also examine your content on Facebook, Instagram, etc. and are happy to give you tips and tricks on creating attractive content.

Goal Alignment

Have you defined what goals you are pursuing with your social media campaigns? Are leads the most important for you or do you want to achieve a higher level of awareness? We will give you tips on which platforms work best for which goals.

Performance Measurement

Do you already use reporting? We can examine your current methods and make suggestions for improvement, such as which metrics should or shouldn’t be considered.

Performance Analysis

Firstly, we’ll analyze the performance of your existing campaigns to see what is and isn’t working- like, for example, the timing and demographics. The performance of the creatives also plays an important role and can be considered in future planning.

Setup Analysis

The setup of the campaigns is a very important key to success. For some platforms a detailed campaign plan is advantageous, but for others it makes more sense to use a courser structure.

Audience Analysis

What are your core audiences, and do you already use custom audiences or lookalike audiences? We’ll check this out for you and give you recommendations for best using extended target groups.

Tracking Analysis

The key to measuring the success of your campaigns is tracking. Whether it's Facebook, Instagram, Pinterest, LinkedIn, YouTube or TikTok, every single platform has its own specificities when it comes to their tracking code. This includes the Facebook Pixel, the Pinterest Tag, LinkedIn's Insight Tag, the TikTok Pixel, and the all-encompassing Google tracking code. Before setting up a campaign on the respective platform, it is essential that these tracking codes are installed correctly, and the events are setup sensibly.

Point of contact

Social Media Audit
Thomas Hutter
CEO / VR Hutter Consult / Partner MYTY Group
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Thomas Hutter
CEO / VR Hutter Consult / Partner MYTY Group

Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.

He laid the foundation for Hutter Consult AG with the blog www.thomashutter.com, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.

In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.

If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.

thomas[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 07 (direct)
Mobile +41 79 431 04 81
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Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group
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Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

thomas.besmer[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Florian Muff
Head of Advertising / Management board / Partner MYTY Group
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Florian Muff
Head of Advertising / Management board / Partner MYTY Group

Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

florian[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 08 (direct)
Mobile +41 78 674 60 66
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Claude Sprenger
Head of Development / Member of management / Partner MYTY Group
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Claude Sprenger
Head of Development / Member of management / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

claude[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 09 (direct)
Mobile +41 79 574 38 08
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Markus Edelberg
Senior Consultant
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Markus Edelberg
Senior Consultant

Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.

Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...

markus[at]hutter-consult.com
Phone +41 52 508 70 10 (Central)
Phone +41 52 508 70 24 (direct)
Mobile +41 78 217 33 68
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