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Social Media Audit

Are you already active in the world of social media, but your campaigns aren’t running as good as you’d like? Maybe you’ve already setup Facebook or Instagram Shopping and sell products, but you think you could do more or are even interested in B2C lead generation?

Let us analyze your account and take a look at your current advertising campaigns- whether on Facebook, Instagram, Pinterest, TikTok, YouTube, or even LinkedIn.

We will check whether you have setup your campaigns ideally based on the respective platform and where there is potential for optimization. Are your campaigns setup granularly, or are there only a few? Are you using the most optimal creative formats, or are there some more possibilities for improvement?

Next, we’ll take a look at which target groups you’ve selected. Are there only core audiences- where you target people based on interests, demographics or geography- or are you already working with custom and lookalike audiences? Are there target groups you haven’t even thought about, like shopping cart abandoners? Or maybe your target groups are already exhausted, and they need to be excluded for a while? We'll be sure to let you know.

Another key to the success of your marketing campaigns is tracking. Have you installed the Facebook Pixel, the Pinterest Tag, or the LinkedIn Insight Tag? Have you correctly integrated Google Analytics? We’ll analyze your tracking and check whether you’ve setup the most optimal events for correctly measuring the success of your campaigns.

Are you familiar with Dynamic Product Ads and already using them for your e-commerce activities? These open up a completely new world of possibilities, and when used correctly can cause your campaign’s performance to skyrocket. By using the product catalog, you can automate these ads so they are displayed to the most relevant users according to the channel’s algorithm, which then leads to conversions.

Social media courses through our veins, and we are passionate about sharing our knowledge with you. So let us help you analyze your social media to make sure your company is reaching its fullest potential.

SOCIAL MEDIA AUDIT - this is how we can support you:
A second opinion from the expert

Channel Analysis

On which channels are you already active, what content are you using, and are they consistent with one another? Where does your content make sense, and where doesn’t it? We'll let you know.

Security

An important- but too often ignored- topic is account security. We’ll check whether or not your social media accounts have the necessary security and uncover any possible gaps.

Guidelines

The more people that have access to an account and can publish posts, the broader the variety of content will be. To ensure that communication is consistent across social media channels, it is important to define guidelines for the various platforms.

Content Analysis

We can also examine your content on Facebook, Instagram, etc. and are happy to give you tips and tricks on creating attractive content.

Goal Alignment

Have you defined what goals you are pursuing with your social media campaigns? Are leads the most important for you or do you want to achieve a higher level of awareness? We will give you tips on which platforms work best for which goals.

Performance Measurement

Do you already use reporting? We can examine your current methods and make suggestions for improvement, such as which metrics should or shouldn’t be considered.

Performance Analysis

Firstly, we’ll analyze the performance of your existing campaigns to see what is and isn’t working- like, for example, the timing and demographics. The performance of the creatives also plays an important role and can be considered in future planning.

Setup Analysis

The setup of the campaigns is a very important key to success. For some platforms a detailed campaign plan is advantageous, but for others it makes more sense to use a courser structure.

Audience Analysis

What are your core audiences, and do you already use custom audiences or lookalike audiences? We’ll check this out for you and give you recommendations for best using extended target groups.

Tracking Analysis

The key to measuring the success of your campaigns is tracking. Whether it's Facebook, Instagram, Pinterest, LinkedIn, YouTube or TikTok, every single platform has its own specificities when it comes to their tracking code. This includes the Facebook Pixel, the Pinterest Tag, LinkedIn's Insight Tag, the TikTok Pixel, and the all-encompassing Google tracking code. Before setting up a campaign on the respective platform, it is essential that these tracking codes are installed correctly, and the events are setup sensibly.

Point of contact

Social Media Audit
Thomas Hutter
CEO / Managing Director
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Thomas Hutter
CEO / Managing Director

Thomas Hutter is owner, managing director and lead animal of the Hutter Consult-Crew. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organizations and agencies.

The blog www.thomashutter.com, founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.

Thomas passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.

And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all the above in combination with his jacuzzi.

Thomas Besmer
Head of Consulting / Executive board member
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Thomas Besmer
Head of Consulting / Executive board member

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

thomas.besmer[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Florian Muff
Head of Advertising / Executive board member
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Florian Muff
Head of Advertising / Executive board member

Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

florian[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 08 (direct)
Mobile +41 78 674 60 66
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Claude Sprenger
Head of Development
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Claude Sprenger
Head of Development

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

claude[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 09 (direct)
Mobile +41 79 574 38 08
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Markus Edelberg
Senior Consultant Digital Marketing
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Markus Edelberg
Senior Consultant Digital Marketing

Watch out, this senior consultant here has it all: Markus Edelberg, former police officer, 15 years of rescue service AND trained firefighter, photographer, photo and media designer, graduated in communications with specializations in brand management, digital PR and social media - and because it fits so well: Fisheries supervisor in an honorary capacity for species and nature conservation.

Before Markus joined Hutter Consult, he was responsible for social media marketing at EMS Electro Medical Systems GmbH. In his private life, Markus is a passionate fisherman. His passion is so great that he likes to move team meetings from his workplace to his fishing spot. He also likes strong coffee and generally gets time off from his employers on April 1st. Why we will see yet...

Adi Zumbühl
Senior Consultant Digital Marketing
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Adi Zumbühl
Senior Consultant Digital Marketing

Adi Zumbühl is a true Nidwalder (one who is from the Swiss Cantone of Nidwalden) and has been rummaging around the online world since 2009. After his job at AZ Direct and Ulmann + Partner in Lucerne, from 2014 onwards, as a Digital Marketing Manager, he has been responsible for setting up the online department in the Migros Lucerne cooperative, thus served as "the internal hub" amongst his colleagues for all digital topics. We can proudly say: we pulled him back to the consulting side. Adi works for the Hutter Consult as a senior consultant, rounding off the already comprehensive and extremely attractive team of consultants with his know-how.

Besides his wife & kids, his second love is Mallorca (the North - not the Ballermann!). Red wine and meat ensure his daily healthy diet, which is often completed with Kinder Schokolade. Jogging is his "sport" - after all, you gotta do something, right?

adi[at]hutter-consult.com
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 29 (direct)
Mobile +41 79 227 96 94
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