Seminars & Workshops about Facebook & Instagram Marketing

Benefit from our many years of expertise in Facebook & Instagram Marketing. Whether in one of our public courses in Switzerland, Germany or Austria or in a tailor-made in-house seminar or workshop virtually, directly at your company or with us in Aadorf, Switzerland.

Are you just starting out with Facebook and Instagram Marketing? We offer suitable seminars and introductory workshops to give you a rocket-like introduction to the world of these two channels with a detailed overview as well as practical tips and tricks.

Are you already a professional and just want to deepen and refine your knowledge of Facebook and Instagram? We have the right seminars and workshops for you.

In our various seminars and workshops you will benefit from our many years of experience through our top experts in Facebook and Instagram marketing. With various practical examples, we show you in our courses how to use the universe of Facebook and Instagram strategically to achieve your goals and how to implement better and more successful campaigns for your relevant target groups in the long term. Whether you are a beginner or an advanced user - learn from us strategies and hands-on how to leave a decisive footprint in the big social media world.

Which strategy is best suited for my brand? How do I create the best advertisements and which target groups do I successfully address? Which tools will help me? In our seminars you will learn all tips and tricks.

Meta Business Partner

Hutter Consult AG is
Meta Business Partner.

Seminar & Workshop topics
We know about these topics!

Facebook functions

  • Facebook Marketing
  • Facebook Advertising
  • Facebook Ads
  • Facebook Analytics
  • Facebook API / Applications / Social Design
  • Facebook Business Manager
  • Facebook Dynamic Ads
  • Facebook Events
  • Facebook Global Pages (internationalization)
  • Facebook Groups
  • Facebook Jobs
  • Facebook Catalog
  • Facebook Live
  • Facebook Locations
  • Facebook Marketplace
  • Facebook Messenger / Chatbot
  • Facebook Offers / Couponing / Promotions
  • Facebook Open Graph / Social Plugins
  • Facebook Pixel und Tracking
  • Facebook Pages and Places
  • Facebook Shopping


Instagram functions

  • Instagram Marketing
  • Instgram Advertising
  • Instagram Ads
  • Instagram Accounts
  • Instagram Shopping

Facebook & Instagram Topics

  • Basics and the holistic use of Facebook & Instagram
  • Advertising
  • Analysis
  • B2B Marketing
  • B2C Marketing
  • Branded Content
  • Community building / Management
  • Content management / Strategie
  • Crowd sourcing
  • Data protection / Compliance
  • E-Commerce 
  • Fan & follower acquisition
  • Competitions
  • Influencer marketing
  • Increased interaction
  • Internationalization
  • Commercialization
  • Lead generation
  • Local advertising
  • Localization
  • Live broadcast
  • Performance marketing
  • Recruitment
  • Range increase
  • Guidelines
  • Security policies
  • Social commerce
  • Social selling
  • Tools
  • Video marketing
  • Contests


  • Airlines
  • Automotive
  • Agencies (online / PR / media / advertising agencies)
  • Banks / Financial Services
  • Authorities / public authorities
  • Educational institutions / schools
  • Consumer Goods (Beverage, FMCG and luxury goods)
  • Retail
  • Services
  • eCommerce / eBusiness
  • Entertainment
  • Gastronomy
  • Culture / Events / Concerts
  • Investment goods / Industry
  • NPO (Non Profit Organizations) / NGO (Non Government Organizations)
  • Politics / Associations
  • Travel / Tourism / Hotel
  • Armor
  • Telecom / Technology
  • Insurance
  • Publishing / Media houses / TV / Radio

Individual workshop

We would be happy to put together an individual workshop for you that fits your industry, your questions and topics.

Guaranteed know-how and a lot of experience
They know what they're doing - and why!

Hutter Consult AG is a Meta Business Partner. Hutter Consult AG and Facebook Marketing are indispensable.
Thomas Hutter is one of the most renowned Facebook marketing experts in German-speaking countries and has been dealing with Facebook marketing since 2009. His blog was one of the first blogs about Facebook Marketing and is still one of the most important sources of know-how about Facebook & Instagram Marketing.In his seminars in Germany, Austria and Switzerland and as a lecturer at various universities of applied sciences, he has trained and further educated more than 3,000 social media marketers and advertisers on a wide range of Facebook marketing topics.

Types of seminars and workshops
virtual or at your place or ours!

Public seminars in Switzerland, Germany and Austria

We offer you the opportunity to take part in a public seminar for Facebook & Instagram Advertising.

The seminars in Switzerland usually take place in Zurich and are organized by us.

In Germany, the seminars are held in Munich, Hamburg, Berlin, Stuttgart, Dusseldorf, Cologne or Frankfurt. Our partner is responsible for the organization in Germany.

In Austria, the seminars take place in Vienna in cooperation with our partner CPC-Consulting.

Inhouse Seminars & Workshops

No matter if you are a company or an agency, we make you and your employees fit in Facebook and Instagram Marketing including advertising.

For this purpose, we offer you tailor-made training, seminars, group work or interactive workshops according to your needs and wishes.

The seminars and workshops take place either at your place, at our place or at any other location.

Virtual Seminars & Workshops

We are happy to run seminars and workshops virtually. We have a well-aligned infrastructure and can conduct virtual seminars either via Microsoft Teams, Webex, Zoom or a tool of your choice.

Request a quote for a Workshop / Seminar
Yes, I am interested and would like an offer

Kontakt Inhouse Seminar / Workshop (EN)



They know how it's done!
Thomas Hutter
Managing Partner (CEO/VR) / Partner MYTY Group
Thomas Hutter
Managing Partner (CEO/VR) / Partner MYTY Group

Thomas Hutter is founder and CEO of Hutter Consult AG and partner at MYTY Group. He is one of the pioneers in meta marketing and known as the "Facebook guru" of the first hour. As one of the most renowned meta marketing experts in German-speaking countries, he advises large and medium-sized companies, organizations and agencies.

He laid the foundation for Hutter Consult AG with the blog, which was founded in 2009 and is still considered one of the most important resources on current developments in Facebook and social media marketing in the German-speaking world.

In the last 11 years, he has already passed on his knowledge to well over 2000 people in seminars and teaching modules at universities of applied sciences as a lecturer or seminar leader at various seminar providers in Germany, Austria and Switzerland. At many popular conferences in the industry you can meet him live and in color as a speaker and mentor.

If all that is not enough, the workaholic spends his time in the offline world with cigars and rum - preferably in combination with his Jacuzzi, extensive barbecues or time with his two daughters and his Dog Cliff.

Thomas Besmer
Managing Partner / Partner MYTY Group
Thomas Besmer
Managing Partner / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Managing Partner / Partner MYTY Group, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

Florian Muff
Managing Partner / Partner MYTY Group
Florian Muff
Managing Partner / Partner MYTY Group

Florian, has been with the Hutter Consult AG since its inception, and is now Managing Partner / Partner MYTY Group.

He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.

Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!

Stefano Lungaretti
Managing Partner / Partner MYTY Group
Stefano Lungaretti
Managing Partner / Partner MYTY Group

Civil engineering drafting, information technology, business administration and now social media management - there is hardly a topic in the IT and business sector that Stefano has not yet risked to take a look at. At Hutter Consult AG, our favourite Italian guy is responsible for business development in connection with the expansion of our agency platform services. In addition, as an experienced project manager and Head of Platforms, he is the first point of contact for customers in all matters and needs relating to the actual platforms. He finds and enables the implementation of sustainable, efficient and technology-based tool and platform solutions for successful social media management.

In private, his two little sons like to keep him busy - except when Daddy treats himself to a cigar and a whiskey on Sunday evening after the obligatory Sunday dinner at his parents'. Then he finally has a moment to himself.

Claude Sprenger
Managing Partner / Partner MYTY Group
Claude Sprenger
Managing Partner / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Managing Partner / Partner MYTY Group and Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

Livia Mosberger
Livia Mosberger

Livia was recruited directly from her university lecture room to the Hutter office, well equipped with a wild curly mane and a freshly acquired bachelor's degree. Since then, she supports her customers as a platform expert and deals with the Meta support.

But that's not enough for her, so she's also studying for a master's degree in business informatics at the University of Applied Sciences in Eastern Switzerland.

The digital native spends the rest of her free time cooking, listening to podcasts or exploring virtual reality worlds with her Oculus VR glasses. Offline, Livia is also involved in the Stadtmusik Gossau, where she plays the French horn, and enjoys time with family and friends.

Michaela Gahbauer
Senior Consultant / Member of management
Michaela Gahbauer
Senior Consultant / Member of management

Michaela is a full-on digital marketer at heart. Since 2017 she has been working quite successfully for Hutter Consult as a consultant and project manager. Michaela lovingly turned her back on her Austrian homeland and moved to tranquil Switzerland for Thomas and the Hutte Consult crew.

What Michaela does: she masters Facebook ads in her sleep and definitely always knows the answer to any questions. Clients love Michaela and Michaela also loves her clients. Michaela speaks an enchanting Austrian dialect that draws participants even more to attend her Facebook and LinkedIn workshops and seminars.

And in private? Michaela loves travelling, good Italian food, nature and lots of cakes and chocolate. Yes, our Michi is definitely one to love.


Phone +41 52 508 70 15 
Mobile +41 79 732 71 00

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Dorian Kostanjsek
Senior Consultant
Dorian Kostanjsek
Senior Consultant

Dorian Kostanjsek is graduated in business informatics and audio engineering and now a part of the platform as well as the ads team as both consultant and advertising specialist because of his ultra-exciting knowledge in IT and audio engineering. He also makes sure that the Hutter Consult internal IT structure works like Swiss clockwork.

And in case you want to get into the music business, Dorian also offers 11 years of event and music experience and has tried his hand in the music business from song production to club operations in the past.

Privately Dorian lives for sports and music. And because his name is so complicated, he has made a virtue out of necessity and collects misspellings of his surname.

Anne Steffen
Senior Consultant
Anne Steffen
Senior Consultant

Branding and digital marketing? These are Anne's passions, which she has been able to successfully implement in companies with a focus on jewelry and watches in the luxury segment over the past few years. So it's no coincidence that the Luxembourg native completed her master's degree in International Luxury Management after earning her bachelor's degree in media management with a focus on PR and communications. 

From Cologne, to Reims (France) via Milan, Anne finally arrived in beautiful Switzerland and (luckily for us) plans to stay here. Nevertheless, she is always drawn to faraway places where she can really experience nature on her self-planned road trips, like Iceland or British Columbia. At home, she also likes to be in nature. Then with her dog Ellie, who follows her only in Luxembourgian - and no, it is not a fantasy language.
Besides her mother tongue, German, English and French, Anne loves to speak GIF - and this over whole conversations!


Phone +41 52 508 70 13
Mobile +41 78 644 50 45

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Katja Derungs, Senior Manager Social Media & Online Communications
Geistlich Pharma

«With Hutter Consult, we implemented our first funnel campaign in digital marketing – and exceeded our goals. The collaboration was technically professional and humanly close. The knowledge transfer is an additional-added value. As a customer, we also learn and benefit from this.»