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Recruiting / Talent Solutions
Are you already doing social media recruiting or are you still recruiting largely through traditional channels like job boards? Do you want to optimize your talent acquisition strategy to increase the quality and quantity of applications?
In order to succeed regarding recruitment, it is crucial to understand the desired target group and their needs and motivations.
Together we’ll define personas of your target groups and analyze your previous recruiting processes as well as your touchpoints along the candidate journey.
We’ll focus not only on traditional touchpoints - like your own career website, job advertisements, or alternative channels such as employer rating platforms (kununu / Glassdoor) - but also various social media channels. After all, did you know that 80% of people are influenced by employer reviews? There is a lot of optimization potential, including things like SEO, mobile optimization, video content, target group specific content, active recommendation management, employee advocacy and much more!
In fact, around 60 % of professionals are latent jobseekers. About half of these users are passive - but open to new job offers - and the other half keep themselves updated regarding the job market. (Source JobCloud, 2018) Despite Corona, these behaviors are unlikely to have changed.
With successful social media recruiting, you can address passive candidates in the highly competitive market and arouse awareness among skilled workers regarding the various opportunities in your company. In addition, you'll improve your recruiting funnel, which in turn will result in more qualified leads.
By means of a positive candidate experience, you can achieve higher application rates (conversions) and automatically strengthen your employer brand, which places you as an employer of choice among your target group. Did you know that about 40% of top applicants actually abandon the application process because it is just too complicated?
As a comprehensive digital marketing agency, we’ll help you setup your social media recruiting campaigns and optimize the candidate experience along the talent acquisition touchpoints. Based on your previous activities, we'll develop a strategy together that focuses on where you should be active and how to reach your target group via digital channels. Then, we’ll even implement the measures together with you! What are you waiting for? With us, you could be a leader in successful social media recruiting.
Theofilos is our Greek from Liechtenstein, or the other way around. After completing a banking apprenticeship and studying business with a focus on communication and marketing, he first worked in marketing for an underwear manufacturer. He discovered digital marketing early on and has already worked for agencies and as Social Media & Employer Branding Manager at the industrial group Oerlikon. At Hutter Consult, Theo works as a consultant for HR Marketing and Employer Branding.
In his free time, Theofilos can be found at the gym or calisthenics park. At the same time, he has a penchant for fast food, which can be a complicated mix. He is also a passionate movie lover, tech geek, hiker and grill master.