Tracking, Analytics & Reportings
Today's digital marketing measures must be measurable. For a comprehensive understanding of one's own marketing activities, the usual key figures such as impressions, reach and clicks are simply no longer enough. Anyone who wants to move sustainably, successfully and profitably within the digital cosmos must deal with social analytics. This includes asking questions- like what are the right key figures- as well as defining strategically sustainable KPIs for their marketing measures.
Impressions and reach are all well and good. But these key figures do not show what added value campaigns have effectively brought for a company, let alone what sales have been generated with them. What are meaningful KPIs and what are the appropriate metrics? How can I track, compare and analyze them?
We provide you with tools and strategies that make measurability a fixed component of successful digital marketing. Reporting is no longer a tiresome topic, but is now fun with easy-to-read dashboards and visual presentation.
Hutter Consult AG is
Meta Business Partner.
Our crew is
Facebook Blueprint certified.
It just so happens that technology doesn't always want what you want. We are happy to help and will work with you to develop a tracking and reporting strategy tailored to your goals. And not only for Facebook, but also for all other platforms on which you are active. Thanks to our best practices and insights, you'll get the most out of your data, be able to analyze it correctly and improve the performance of your campaigns to the max. Let's start tracking.
The best digital analytics tool is pointless if it is not implemented and used correctly. Whether it's e-commerce tracking, form tracking or measuring the depth of visits to a website, every company has different requirements and challenges when it comes to measuring the right metrics. We work with you to develop a tracking concept for the successful and correct measurement of metrics, as well as create reviews to draw conclusions about the behavior of people and the success of campaigns. If you are already one step further, we'd be happy to take a closer look at your tracking activities and provide an analysis of your current situation.
Don't just rely on data collected by the Facebook Pixel. Although it is a powerful way to send data to Facebook, the reliability of this type of tracking is limited by new browser privacy policies, the end of third-party cookies, and ad blockers. With the server-side tracking method, the Facebook Conversions API, you can eliminate these disadvantages, specifically add to your Facebook Pixel, and choose exactly what data is shared with Facebook in a privacy-compliant way. And not only that- with the Conversions API, you are also able to measure conversions that take place outside of your website and thus map even more points of your customer journey.
In almost every company, IT resources are limited. If you want to integrate a new tracking script on the website, this can take several weeks.
With the Google Tag Manager, you have the possibility to independently integrate the scripts on the website without involving IT. In addition to scripts, this is also possible for other implementations.
Sounds exciting? Come chat with us!
Which headline works better? Which button brings more leads? What is already regularly tested for advertising media on Facebook and the like is often neglected on your own website.
We conduct A/B tests and multivariate tests for you and, with the help of Google Optimize, find out how to bring users to the defined target. With this free tool, we can optimize the conversion rate and the user experience through targeted testing.
Hutter Consult AG is
Google Partner (Premium)
and Microsoft Advertising Partner.
In our workshops, we show you the best practical strategies for taking your tracking and reporting to the next level. Learn from our professionals how you can use tracking integrations- such as the Facebook Pixel, Facebook Conversions API, Google Analytics, Pinterest Tag, LinkedIn Insight Tag, and TikTok Pixel- to monitor and evaluate all interactions within your website and how you can use this data for your digital campaigns and reporting.
We love data, statistics & trends in the world of digital analytics- that's why you'll find the perfect speaker for your event with us. Our tracking & reporting experts will support you personally or virtually with know-how via presentations, lectures, panel discussions or other formats, based on what works best for you.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.
He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.
Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!
Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After web-solutions.ch GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.
In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.
In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".
Adi Zumbühl is a true Nidwalder (one who is from the Swiss Cantone of Nidwalden) and has been rummaging around the online world since 2009. After his job at AZ Direct and Ulmann + Partner in Lucerne, from 2014 onwards, as a Digital Marketing Manager, he has been responsible for setting up the online department in the Migros Lucerne cooperative, thus served as "the internal hub" amongst his colleagues for all digital topics. We can proudly say: we pulled him back to the consulting side. Adi works for the Hutter Consult as a senior consultant, rounding off the already comprehensive and extremely attractive team of consultants with his know-how.
Besides his wife & kids, his second love is Mallorca (the North - not the Ballermann!). Red wine and meat ensure his daily healthy diet, which is often completed with Kinder Schokolade. Jogging is his "sport" - after all, you gotta do something, right?
Dominik lives digital marketing through and through. The Vorarlberg native originally comes from the field of needs research, but quickly found his calling in digital marketing. Dominik feels at home in the topics of online advertising and the tracking world and proved this in his master's degree in Digital Marketing & Analytics.
Dominik loves the speed rush! No amusement park is left out on his travels. Does this need of thrill comes from his 12 years of competitive karate? Nowadays, he takes it more quietly and helps only with the tournament organization.
«Laaast year I gave you my heart ...» and many other Christmas songs Dominik whistles the whole year and drives both himself and the team almost crazy. So we are looking forward to «silent night» again.
Walter Strässle, CEO