Tracking, Analytics & Reportings
Today's digital marketing activies must yield measurable results. For a comprehensive understanding of one's own marketing activities, current key figures such as impressions, reach and clicks are simply no longer sufficient. If you want to roam sustainably, successfully and profitably within the digital cosmos, you need to ask for the right key figures and define strategically sustainable KPIs for any of your marketing activities.
Impressions and reach are good KPIs. However, they do not give any proof of the value these campaigns have effectively generated for the business overall, let alone what turnover has been generated. What are meaningful KPIs and what are the corresponding metrics? How can I track, compare and analyze them?
We will provide you with tools that make tracking and analytics a fixed component within your own digital marketing.
Raphael Wermuth, Head of Digital Communications
Barry Callebaut Group