Social Media Marketing
For over ten years, social media has been an integral part of our daily lives. Users are informed, entertained, and their opinions are shaped and communicated via networks such as Facebook, Instagram and other social media platforms. What is even more amazing is that this happens regardless of where the users actually are. Social media offers companies a whole new range of possibilities for presentation and self-promotion.
In many ways, social media is the first significant touchpoint between target groups and a brand or company. Anyone who wants to be noticed in today’s world and build long-term connections with their customers can no longer avoid social media. What sets these platforms apart, after all, is that your content will reach users who actually want to be reached. In their daily communication with companies, users play a significant role in the perception and shaping of a brand’s image and its products. Social media users are not just regular customers- rather, they form communities that are involved, asked, and included.
Anyone who wants to communicate effectively via social media must master the rules of communication and understand what represents added value for their target group. The key is to create content that is valuable to users, which the users themselves will then redistribute within their own network. The best way to accomplish this is to develop a social media concept.
Your company probably already maintains a presence on social media- however, we’d be happy to take a look at how you’re doing on Twitter, LinkedIn, YouTube, etc. and give you some advice on how you can improve.
If you want to truly be successful with social media marketing, you should keep an eye out for these three things: what your own community is talking about, current content and industry trends and also the themes that your competitors are discussing. This is known as Social Listening- observing and evaluating what is being said about a topic, brand, person or company via social media. This includes mentions of one's own company on Twitter, monitoring trending topics and competition, as well as what content is currently popular on Google, Instagram, and Facebook. The information is evaluated with the help of social listening tools and can be used to help develop practical measures and strategies. Social listening identifies behavioural patterns, observes moods, and draws informed conclusions from online conversations.
Social media monitoring, on the other hand, collects data and mentions of your company, your brand, and your industry- primarily from the discussions taking place within your desired target group.
Hutter Consult AG is
Facebook Business Partner (Premium).
Our crew is
Facebook Blueprint certified.
Hutter Consult AG is
LinkedIn Talent Solutions Partner.
We offer expert advice on how to take control of and enhance your presence on social media. We can provide support for everything from content strategy, community building and HR crisis communication to digital customer service, sales and even lead generation.
These days, it is not just compelling ads that are an absolute must on every social media platform- a strategic campaign structure and valuable target groups are just as important. We can offer you support, no matter the degree of support that you need.
No matter the amount of support you need, we can offer any degree based on your current needs. We have mastered the art of digital advertising through years of experience on Facebook, Instagram, LinkedIn, Xing, TikTok, Pinterest, YouTube, Twitter and Snapchat and are able to both successfully and effectively implement them.
Get to the heart of your industry. We would be happy to develop an effective strategy and provide you with the best social media monitoring tools for implementation.
Are you already active on social media on one- or possibly several- channels, or are your accounts currently managed by a third-party provider? Our experts will be happy to analyse your current strategy and content to identify areas of need and help you reach your highest potential.
Thomas Hutter is owner, managing director and lead animal of the Hutter Consult-Crew. Known as the "Facebook Guru" since its inception and as one of the most renowned Facebook marketing experts in the German-speaking region, he advises large and medium-sized companies, organizations and agencies.
The blog www.thomashutter.com, founded in 2009, is the founding base of today's Hutter Consult AG, and remains one of the most important resources on current developments in Facebook and social media marketing in the German-speaking countries in Europe.
Thomas passes on his knowledge both as a lecturer and as a seminar leader at various seminar providers in Germany, Austria and Switzerland. He can be met as a speaker and mentor at the most popular and current conferences of the industry.
And if his day is not already filled up with just that, the workaholic loves to spend his offline time with cigars, rum, extensive BBQs, his familia and latina americana - preferably all the above in combination with his jacuzzi.
Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.
As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».
Florian, has been with the Hutter Consult AG since its inception, and is now Head of Advertising and a member of the executive board.
He acts as a charming, but also competent interface between conception/strategy and the implementation of digital advertising with platforms such as Facebook/Instagram Ads, Google Search Ads, Google Display Ads, YouTube Ads, LinkedIn Ads, Twitter Ads, ... up to Microsoft Ads. And because that's definitely not enough for him, he also develops concepts regarding search engine marketing, Google Analytics and also supports our customers with UX design questions for websites and advertising media creation. Florian is also a passionate data nerd, for whom Excel is an MMORPG and likes to analyze and optimize till he drops.
Another fun fact: when he smells cheese fondue he gets glassy eyes, with raclette he gets extremely happy and with a BBQ he never gets enough!
Civil engineering drafting, information technology, business administration and now social media management - there is hardly a topic in the IT and business sector that Stefano has not yet risked to take a look at. At Hutter Consult AG, our favourite Italian guy is responsible for business development in connection with the expansion of our agency platform services. In addition, as an experienced project manager and Head of Platforms, he is the first point of contact for customers in all matters and needs relating to the actual platforms. He finds and enables the implementation of sustainable, efficient and technology-based tool and platform solutions for successful social media management.
In private, his two little sons like to keep him busy - except when Daddy treats himself to a cigar and a whiskey on Sunday evening after the obligatory Sunday dinner at his parents'. Then he finally has a moment to himself.
Adi Zumbühl is a true Nidwalder (one who is from the Swiss Cantone of Nidwalden) and has been rummaging around the online world since 2009. After his job at AZ Direct and Ulmann + Partner in Lucerne, from 2014 onwards, as a Digital Marketing Manager, he has been responsible for setting up the online department in the Migros Lucerne cooperative, thus served as "the internal hub" amongst his colleagues for all digital topics. We can proudly say: we pulled him back to the consulting side. Adi works for the Hutter Consult as a senior consultant, rounding off the already comprehensive and extremely attractive team of consultants with his know-how.
Besides his wife & kids, his second love is Mallorca (the North - not the Ballermann!). Red wine and meat ensure his daily healthy diet, which is often completed with Kinder Schokolade. Jogging is his "sport" - after all, you gotta do something, right?
Dominic Walser, Social Media Manager, Communication Defence Swiss Armed Forces
VBS, Swiss Armed Forces
«Communication on social media platforms is becoming increasingly important for companies. New platforms are constantly appearing, others are disappearing. We also have to evolve every day. Hutter Consult AG supports the VBS (Swiss Army) in the management of over 200 social media accounts. We greatly appreciate the professional, uncomplicated and competent support provided by Hutter Consult AG. Many thanks to the entire Team of Hutter Consult AG!»