Knowledge & Digital Site Management
Is your company present on Facebook, Google, Yelp, LinkedIn, Foursquare, the Yellow Pages and a maybe even a few more platforms? Does your digital strategy specify that you want to be visible on dozens of platforms and defines exactly which platform serves which goal? Well so far so good. But here’s the big question: do you already manage your content centrally or do you still need to login separately?
Consumers today use a wide range of search engines, maps, apps, voice assistants, GPS systems, and social media to find information about a brand or organization, use it, and interact with it as needed. This content, as well as all the various formats, depends on the specifications of each respective platform. In fact, nowadays, a website is only a small part of the consumer’s digital experience.
Therefore, the question arises: how can marketers and operators of various sites maintain control over the various responses and information that customers find on the various platforms? How can all the information about one's brand be managed, or even just updated, without having to manually log into each platform? The magic word is this: Digital Knowledge Management.
With the help of digital knowledge management tools, it will be possible in the future to manage and promote complete, accurate, and attractive digital experiences as part of one's digital presence across all channels. Regardless of whether customers interact or not, increased revenue and customer loyalty remain the primary objective.
One tool that meets all those needs is Yext. It allows you to control all the information consumers search for and find about your locations, products, and employees - all via one platform. Now imagine that tomorrow is a holiday, or maybe a Sunday sale is coming up, and you want to adjust your opening hours. Logging into all the channels that contain this information and adjusting them one-by-one is painstaking work and valuable time that can be saved with the help a knowledge management platform such as this.
Yext integrates hundreds of leading networks, all of which can be kept up-to-date via one tool, and it helps to identify duplicate content and performs data cleansing. This way, you as a company can gain control over your brand experience within the digital universe of maps, apps, search engines, AI, and other intelligent services that influence discovery, decisions, and actions of consumers in their individual customer journeys.
Moreover, with the existing data, NLP-based website search can be integrated on the website, helping visitors find the right answers to their questions. This means increased conversions and reduced support costs for recurring queries.
Does this sound like exactly what you're looking for? Then let us help.
Civil engineering drafting, information technology, business administration and now social media management - there is hardly a topic in the IT and business sector that Stefano has not yet risked to take a look at. At Hutter Consult AG, our favourite Italian guy is responsible for business development in connection with the expansion of our agency platform services. In addition, as an experienced project manager and Head of Platforms, he is the first point of contact for customers in all matters and needs relating to the actual platforms. He finds and enables the implementation of sustainable, efficient and technology-based tool and platform solutions for successful social media management.
In private, his two little sons like to keep him busy - except when Daddy treats himself to a cigar and a whiskey on Sunday evening after the obligatory Sunday dinner at his parents'. Then he finally has a moment to himself.
Dorian Kostanjsek is graduated in business informatics and audio engineering and now a part of the platform as well as the ads team as both consultant and advertising specialist because of his ultra-exciting knowledge in IT and audio engineering. He also makes sure that the Hutter Consult internal IT structure works like Swiss clockwork.
And in case you want to get into the music business, Dorian also offers 11 years of event and music experience and has tried his hand in the music business from song production to club operations in the past.
Privately Dorian lives for sports and music. And because his name is so complicated, he has made a virtue out of necessity and collects misspellings of his surname.
Livia was recruited directly from her university lecture room to the Hutter office, where she is now part of our most attractive platform team, well equipped with a wild curly mane and a freshly acquired bachelor's degree.
Hutter Consult now holds the first position in Livia's curriculum vitae after a commercial apprenticeship with the St. Gallen Farmers' Association, studies at the Graubünden University of Applied Sciences and various internships. Yessss.
Livia is a typical digital native who is usually always on. Funny that she still knows television - she only uses it to watch the Simpsons. And if there is still a little time left for offline time, then Livia likes to play the French horn at Stadtmusik Gossau.