Seminars & Workshops about Google

More than just Facebook - we may have a blue thumb and a big red heart, but we also offer comprehensive seminars and workshops on search engine marketing and search engine advertising (SEA). Google and its huge spectrum of possibilities is clearly in the focus of our trainings.

We are also dedicated to our little brother “Bing” and can bring you closer to the underrated platform of Microsoft Advertising.

Learn from our absolute Google experts how to bring your brand to the top of the world's largest search engine and reach the right audience.

We can help you with Google My Business or show you the other free tools for optimizing your business or brand.

We will also show you our advertising specialists how to use your media budget on Google in the best possible way. What needs to be considered in the strategy in search engine marketing? How can I reach my customers with which Google product along the customer journey? What are the best practices for search or display ads or Google Ads and what needs to be considered in the campaign structure?

Find out from our professionals how you can use Google Analytics and the implement the Google Tag Manager to monitor and evaluate not only your Google campaigns, but all interactions with your website.

Bring your online marketing to a new and professional level with us for an optimal achievement of objectives in your company.

Seminar and Workshop Topics
We know about these topics!

Google Functions

  • Google Marketing
  • Google Advertising
  • Google Ads
  • Google Analytics
  • Google Application
  • Google Ads Manager
  • Google Ads Editor
  • Google Ads Scripts
  • Google Display Ads
  • Google Discovery Ads
  • Google Conversions
  • Google Keyword Planer
  • Google Market finder
  • Google Market Explorer
  • Google Merchant Center
  • Google My Business
  • Google Dynamic Ads
  • Google Jobs
  • Google Search Ads
  • Google Shopping
  • Google Structured Data
  • Google Tag Manager
  • Google Trends
  • Gmail Advertisement

Google Topics

  • Advertising
  • Analysis
  • B2B Marketing
  • B2C Marketing
  • Data protection / Compliance
  • E-Commerce 
  • Increased interaction
  • Internationalization
  • Commercialization
  • Lead generation
  • Local advertising
  • Localization
  • Performance Marketing
  • Personnel recruitment
  • Range increase
  • Guidelines
  • Security-Policies
  • Search engine marketing
  • Tools


We would be happy to put together an individual workshop for you that fits your industry, your questions and topics.


  • Airlines
  • Automotive
  • Agencies (online / PR / media / advertising agencies)
  • Banks / Financial Services
  • Authorities / public authorities
  • Educational institutions / schools
  • Consumer Goods (Beverage, FMCG and luxury goods)
  • Retail
  • Services
  • eCommerce / eBusiness
  • Entertainment
  • Gastronomy
  • Culture / Events / Concerts
  • Investment goods / industry
  • NPO (Non Profit Organisations) / NGO (Non Government Organisations)
  • Politics / Associations
  • Reisen / Tourism / Hotel
  • Armor
  • Telecom / Technology
  • Insurance
  • Publishing / media houses / TV / radio
Types of seminars and workshops
public, virtual, at your place or ours!

Inhouse Seminars & Workshops

No matter if you are a company or an agency, we make you and your employees fit in Google Marketing and Advertising. For this purpose, we offer you tailor-made training, seminars, group work or interactive workshops according to your needs and wishes.

The seminars and workshops take place either at your place, at our place or at any other location.

Virtual Seminars & Workshops

We are happy to run seminars and workshops virtually. We have a well-aligned infrastructure and can conduct virtual seminars either via Microsoft Teams, Webex, Zoom or a tool of your choice.


They know how it's done!
Elmar Schneider
Elmar Schneider

May we introduce: Elmar. A rare but real "Konstanzer" and "Badener" has been wandering the online marketing world since 1997, both on the client and agency side. Rating: valuable, since his main focus can be found in the world of Search Engines.

The fast food, coffee and BBQ junkie completes his healthy lifestyle with diving, hiking and extensive Mario Kart sessions. Without actually having the time for it. Elmar usually carries the sun in his heart, the heart on his tongue, and his sons in a bicycle trailer. 
Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 32 (direct)
Mobile +41 76 822 45 16
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Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group
Thomas Besmer
Head of Consulting & Business Development / Management board / Partner MYTY Group

Thomas Besmer, also lovingly named"Besmo" amongst his colleagues, is an old player in the digital business – he has been playing in the online industry since 2005. His CV includes positions at AZ Direct, CSS Versicherungen, Farner Consulting and Comparis, before he joined the Hutter Consult AG in December 2017. In his capacity as Senior Consultant and Head of Consulting, 'Besmo' is responsible for comprehensive consulting activities with a focus on analysis, business development and the further expansion of our agency services.

As a father of two, he never gets bored. Whether it's building Duplo trains or spending hours digging. Yes, digging - you read that right ;-). There is and will be a programme after work. And even if the quiet minutes have become significantly less, he enjoys every moment with his family. Some of which he also shares in his podcast «Die Mustergatten».

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 18 (direct)
Mobile +41 79 323 08 38
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Claude Sprenger
Head of Development / Member of management / Partner MYTY Group
Claude Sprenger
Head of Development / Member of management / Partner MYTY Group

Once you have worked with Thomas, you always return to Thomas - as Claude Sprenger did in 2018, a good 13 years later after his training with Thomas H. himself. But now he is better, faster and a lot more digital, too. Just exactly how we need him. After GmbH (Hutter), Assai Dialog+Digital (Wirz) and Koch Kommunikation, he enriches the team with his lateral thinking head, from which digitalization strategies and visions spring uncontrollably.

In his function as Senior Consultant, Claude takes over a comprehensive consulting activity with a focus on tool and app development and is responsible for the strategic development and automation of business processes, tools and services within the Hutter Consult.

In his private life Claude likes vitamin sea and kitesurfing and likes books in the actual shape of a book, a good glass of vino and whiskey "on the rocks".

Phone +41 52 508 70 10 (head office)
Phone +41 52 508 70 09 (direct)
Mobile +41 79 574 38 08
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Tanja Nägele
Tanja Nägele

Tanja Nägele, an Eastern Switzerland native, is part of our Platform Team working under “Pater Familia” Stefano Lungaretti as well as our Ads Team, headed by Florian Muff.

After taking a few minor detours at both Schweizerische Südostbahn AG and St. Gallen-Bodensee Tourismus, she finally made her way to Hutter Consult AG in March of 2021 after her second attempt. This had nothing to do with the quality of her work and her creativity- rather, she didn’t lose sight of her goal since her first encounter with Hutter Consult in 2019. To us that is very admirable, and we believe that loyalty should be rewarded.

In her private life, Tanja is a self-confessed "bratwurst-in-the-woods" fan, loves action in the mountains, and when she's not chasing her dogs or staring at TikTok for hours, she likes to travel to Tokyo to pay her sister a visit.

Phone +41 52 508 70 10 (Central)
Phone +41 52 508 70 33 (direct)
Mobile +41 79 760 19 79
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